Need help growing
your brand?

Call Lee at 212.253.7500

or email lee@digobrands.com

Tag : Double Cross Vodka

Like an Internship in the CIA, Plus Vodka.


My first day I sat down and I thought “I am a spy working for an advertising agency!”

Each week I am given a list of events for Double Cross Vodka. When I attend these events I make sure to write down how they set up, what the brand presence is and if anyone talks about the brand. I document the night by taking photos.
(more…)

Everything about this vodka is great.


Larry Olmstead
Contributor, Forbes

Loyal readers will know that while I cover sprits regularly, I rarely drink or endorse vodka, which I consider the lowest common denominator in the spirits world. Since the basic idea behind making vodka is to erase all flavor – the opposite of just about everything else we eat or drink – it seems kind of pointless. (more…)

How to Double Cross Vodka Advertising


Marketing Daily’s Karlene Lukovitz writes,

When you have a name like Double Cross Vodka, April Fool’s Day is just too good an opportunity to pass up.

The ultra-premium vodka brand — distilled in Slovakia and launched (at least originally) specifically for the U.S. market in September 2008 — will kick off its first official consumer campaign on April 1, premised on helping people “double-cross the mundane and frustrating moments of life.” (more…)