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Team DIGO | 05/10/2013 | in
Here’s a quick dispatch from the intersection of personal, creative and business growth:
Some folks turn off at the phrase “personal growth” because it sounds like a lot of work. “Hey, I’m OK just as I am!”
But growth is as natural as breathing. It’s what we’re meant to do. Only sometimes we block what’s natural for us, and that takes a lot more work and energy.
Like staying in a job for “security” when we know we’re stultified. Like choosing the “safe” campaign rather than the right one. Like picking colleagues or partners who won’t challenge you.
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Team DIGO | 07/06/2012 | in
You know, it’s just not that complicated. Whatever it is that you’re selling – and you’re always selling – it always comes down to something pretty simple.
People want to feel more alive. (more…)
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Team DIGO | 06/22/2012 | in
If you want to see why growth-stage companies have such an advantage, read this little post from Seth Godin about the values of decision-makers in larger organizations: (more…)
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DIGOWorkSection | 06/01/2012 | in
When I started my agency, I reached out to someone I had been working with to gage his interest in being my partner. At the time, he said he was intrigued, but was just not ready to make the leap.
I would have liked to start my business with a partner, to share the weight and to make the growing easier. But, I knew that partnership was like marriage, challenging even with the best match, so I decided to make a start as a sole proprietor (more…)
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Team DIGO | 09/05/2011 | in
The Middle Market. We love it. Agencies seem to all dream the same dream. Do some great work for smaller clients and then win a bigger client, and perhaps another until you are huge enough to sell out, if you haven’t already. Just another scheme for using (more…)
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Team DIGO | 08/01/2011 | in
By Jeff Pundyk
We’ve heard a lot of discussion about how marketers are losing control of their medium and their message as digital channels and user-generated content compete for consumers’ attention.
And, indeed, more consumers fast-forward through commercials and are finding their video on the Internet; traditional media properties are losing ground to blogs and social networking sites as the primary source of information, and, of course, consumers are completely absorbed by their smart phones. (more…)
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Team DIGO | 07/29/2011 | in
A weekly post on some of our favorites from around the Web.
This week’s topic: Brand Driven Growth
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