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Tag : Social marketing

What’s Behavior Change Marketing?

We can help people change their decisions and habits in ways that empower and delight them.

We combine the findings of behavioral economics, mobile clinical interventions, persuasion design, direct marketing, CRM, and decades of A/B split testing and optimizations into an integrated practice of behavior change marketing.

This video of our Chief recapping his time at the Yale Behavioral Economics Intensive dives into the topic in greater detail:

Want to learn even more about Behavior Change Marketing? These articles are a great place to start:

Behavior Change Science Update: Moral Reframing

What’s different about the one-in-a-thousand organization that thrives and outperforms? That builds a brand and inspires a movement?

Inspiring Action Brand of the Month: Duolingo

If you and your team are trying to build an inspiring action brand, or know anyone else who may find this helpful, feel free to share this amongst them. If you want to join the conversation yourself, reach out to us on twitter, we’d love to hear from you.

 

Be Authentic.

On Fast Company last week, Baratunde Thurston, comedian and former Director of Digital for The Onion, recounted a social media anecdote that would make any digital marketer squirm: he mistakenly activated a 3rd party tool for Twitter that spammed The Onion’s entire following every time they got a new follower. While his story may give me nightmares for weeks, the portion of his piece that really stood out was the importance of brand authenticity within the social space:

“For companies that see this new frontier as a marketing opportunity (and that’s basically all of them), it is a thin line between relevant and creepy stalker. You want to be where the conversation is and join it in an ‘authentic’ way, but just because someone is talking about your product does not mean he wants to talk about it with you. (more…)