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Tag : style

Every Touchpoint Matters.

Just wrote the welcome message for our DiMassimo Goldstein employee Intranet. Thought I’d share:

Welcome to the Growth Agency Network.

If you only remember three words, remember these: EVERY TOUCHPOINT MATTERS

In the center of you there is a double helix of DNA that sets in motion who you become. Clip a fingernail and this same code is there.

In the center of every experience is the truth of the brand. If the reception desk is boring, the brand is boring. If the invoice has no charm, the brand has no charm.

An inspiring receipt. A stylish notepad. A creative collection letter. A box with spots. A one-page owners manual.

Empires have been built on such small things as these.

If it is, it is a part of the brand.

Brand. Driven. Growth. That’s four, five and six. That’s how we do it.

Banner, hang-tag, balloon. Truck to television commercial. If we can do it, we can make it deliver the brand.

Here we tend to these individuals we call brands. We grow and evolve them. And we can tell you what is in the fingernail, before you clip it. (more…)

Mission

Growth Key: ATHLETIC SKINCARE.
End-to-end launch of this athlete engineered skin care brand. Profitable in year one.

 

Syms

Growth Key: Brand Generosity Meets The Nation’s Biggest Story – Unemployment.

Attracted a younger consumer to this off-price clothing retailer with a unique promotion.

(more…)

Nike

Growth Key: WIN EITHER WAY.
An effort to convince LeBron James to come to New York. Didn’t convince James, but we hear Carmelo Anthony saw the ads…

 

GoSMILE

Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.

(more…)