thinkorswim
Growth Key: Celebrate Intelligent Risk-Taking.
Quadrupled new accounts, lowered CPR, grew brand which eventually was sold to TD Ameritrade for over $600MM. (more…)
Investools
Growth Key: RISK IS GOOD.
Grew sales among the most lucrative target, very active traders, by over 30%. Utilized unpaid media to get maximum exposure vs. spend.
Island
Growth Key: LIFESTYLE SELLS, EVEN B2B MARKETPLACES.
Moved Island from distant #2 to #1 ECN in less than a year, then took over former market leader and did it again!
How To Talk Trader, DIGO Style
Traders are an elusive and coveted audience. Yet these epitomes of self-directed consumers have broken many a marketer.
Whether retail or pro, the key to making it with traders is understanding the trader psyche’, tapping into the trader myth, and speaking trader language.
Here are some winning examples from the DIGO archives, (more…)