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Category : culture

Four Straight Years of Award-Winning Growth

On August 16th, it was announced that for the fourth straight year, DiMassimo Goldstein has made Inc. Magazine’s list of the Fastest Growing Private Companies in America.

Less than 10% of companies on the list appear more than three times, much less in consecutive years.

Our growth is a direct byproduct of the growth and fulfillment of our clients, so we truly mean it when we say that we share this award with all of them. Our clients are our partners, and they make our mission of inspiring action possible by inspiring each one of us here at DiMassimo Goldstein every day.

This recognition is also a reflection of our team members who work so hard to drive this organization forward every day. The first step toward growth is having a vision, but that vision is only as good as the culture and team that works to bring it to life. At DiMassimo Goldstein, we’re lucky to have all three.

When brands focus on purpose, rather than just profit, their marketing blaze tends to burn hotter and last longer.

We’re just heating up.

Onward!

 

Welcome To The DiGo Beach

Thousands of New Yorkers will escape the city to be liberated by the beach this weekend. We would join them, you know, if we didn’t already have a beach in our 23rd street office.

You heard that right. DiMassimo Goldstein is the only agency in the world with its own beach.

When we said a couple of months ago that we would build a beach in our office, we really meant it. But everyone knows that saying something and actually doing something are two very different things. We’re an agency full of doers. It’s what we’re all about, taking an inspiring idea and putting it into action.

Check out the video below to see how we brought the beach to our Gramercy Park office.

Behind The Scenes #digobeach from DiMassimo Goldstein on Vimeo.

Whether it’s for a nice lunch, a meeting, or just pure relaxation, the DiGo Beach is officially open for the summer. It’s the perfect environment to nurture creativity; a seaside oasis that encourages free-flowing thought. We wanted to build a paradise where ideas could come to life, and we couldn’t be happier with the result.

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To read the official Press Release just click HERE.

 

Happy Agencies Mean Happy Clients

It’s no secret that working in advertising can be hard. We want to bring our clients the absolute best work possible, and sometimes that can mean working late nights. It’s what we signed up for, and we love it. We love the smile on our clients’ faces when they see the finished product. We love to hear about the winning results. And we love to see that those extra hours really made a huge difference. In the end, it’s always worth it. It makes it so much easier when the work is fun. When the people you’re collaborating with are not just your team members, but your friends as well. We inspire each other everyday, and through that inspiration we are able to create inspiring work. It’s a cycle that never stops, and we’re really lucky to have it. We’re a happy agency, and because of that, our clients are happy.

Life at DiGo from Ericagrau on Vimeo.

 

We Exist To Inspire

Our clients, consumers, one another, the world around us. 

Clients need to feel our passion and enthusiasm for ideas that can build their business. We didn’t sign up for boring cubicles and never-ending meetings. Let’s make the time our clients spend with us meaningful, fun and inspiring.

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

We’re Here To Make Things Grow

Movements. Ideas. Products. Brands. Companies. 

If we can’t get excited about growing them, we shouldn’t be working on them. The work we do has a purpose and fits into a larger whole. By maintaining that perspective, we make success more difficult. But in facing the extra difficulty, we earn our integrity, self-respect and market value.

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

 

INSPIRE ACTION

Key #9 of 10 to Inspiring Action: 10 Keys to the Future of Marketing. Download our summary poster of the 10 Keys here

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Every business and brand that grows has a Golden Goose.

Sometimes that’s sales. Sometimes it’s direct mail. Other times it’s e-commerce and a digital, affiliate network. Sometimes they tell me it’s “word-of-mouth.”

For a while, whatever it was, it produced the Golden Eggs. It worked. And the Goose’s enemies were marketing and branding. Or perhaps they were the Goose’s servants, such as when the marketing team was really the sales collateral team. Or the direct mail team. Or the in-house studio.

“Our salespeople sell and they’re starting from zero.” “We’re the leader in our category, but no one knows it.” “This channel is just getting too expensive – we need what’s next.”  The Inspiring Action Moment is launched with sentences like these.

Our clients have some things in common. They can’t wait two years or even six months for “the brand campaign” to start working. They can’t tolerate poorer sales numbers while they invest in getting more famous. And they aren’t willing to match large advertisers dollar-for-dollar in order to capture a share of the market.

The kind of brand building they need is the kind that makes the selling more efficient right away. They need the kind of brand building that improves their return-on-marketing-spend right away, and then just keeps getting better.

And often they need more than a marketing revolution. They need at least an internal culture evolution as well. They need a team with a new common understanding of what it takes to succeed at the next level today.

This is what we mean when we say “inspiring action.” The great thing about an Inspiring Action Moment is that it can lead to the most exciting and impactful era for a business. Are you ready for yours?

-Mark DiMassimo, Chief

 

We Got Fired By Santa

Inspiring Action

Happy Holidays 2015 from DiMassimo Goldstein on Vimeo.

In many ways, Santa was the perfect client for DiMassimo Goldstein. We specialize in direct-to-consumer, life-changing brands. That pretty much describes jolly old St. Nick, right? He sees you when you’re sleeping, for crying out loud. It doesn’t get any more direct-model than that. And, every December 25th, he changes lives all over the world in one night. (We still don’t know how he does this, by the way.)

We advised him against Twitter. We think every action a client takes should be on brand, if it is to inspire. And our research showed that Santa’s brand was more inspiring when he stayed mysterious and never spoke to his customers through technology. But he saw some internet guru talking about “if you’re not on Twitter, you don’t exist” and he mandated it. Thanks, Vaynerchuck.

Yes, we were fired by Santa. But look on the bright side: now we have room for a life-changing, direct-model client. The new business elves are standing by.

And, for a stocking stuffer, here’s a behind the scenes look at how it all went down.

Digo Holiday Video 2015 BTS from Tom Christmann on Vimeo.