If you understand the value of the content you create to your audience, then you’ll have a much better idea of what’s worth doing and how to do it.
Let’s start with the current norm. Those of us who are doing this because we think thought leadership or content management is a good thing to be doing. We think we’re helping people make a product decision. Or we think we’re simply building the reputation of our company. And perhaps we also think we’re creating inexpensive ways to expand the potential for prospective customers to engage with us, and then perhaps be converted to customers down the line. Maybe we also think we’re arming our brand advocates with information and data they can use to advocate for us with others (more…)
Upscale hotels leave a chocolate on your pillow. Tom Civitano was determined that The Plaza Hotel would never be a typical upscale hotel. His standard was “Legendary.”
The budget, however, would barely pay for chocolates. Tom’s idea: A Pearl!
He approached Mikimoto, the famous purveyor of the world’s finest pearls. He told the CEO of Mikimoto all about the Plaza Hotel’s clientele, including how much they were spending on jewelry (more…)
(NEW YORK – May 8, 2012) – Award-winning broker-dealer and futures commission merchant TradeStation, a wholly owned subsidiary of Monex Group, Inc. (TSE: 8698), today launched a new integrated marketing campaign, highlighting its award-winning platform. New York-based brand-building agency DiMassimo Goldstein (DIGO) created “The Proof is in the Platform” initiative, which will feature print, TV and digital advertising along with a strong social media component. (more…)
When you have a name like Double Cross Vodka, April Fool’s Day is just too good an opportunity to pass up.
The ultra-premium vodka brand — distilled in Slovakia and launched (at least originally) specifically for the U.S. market in September 2008 — will kick off its first official consumer campaign on April 1, premised on helping people “double-cross the mundane and frustrating moments of life.” (more…)
Growth Key: The category of online trading has no shortage of flash and swagger. But in the end, the proof is in the platform. This campaign has some fun with the category cliches and then draws the audience to the TradeStation Tour where they get a fuller understanding of why this platform is the most robust in the category.