April 2025 — Standard, a leading provider of insulation, heating, cooling, air purification, and home testing services in the Mohawk Valley and Capital Region of Upstate New York, has named DiMassimo Goldstein its agency of record. Together, we’re building a brand that transforms quality service into a marketing advantage — and a growth engine.
The goal: to help Standard Heating & Air Conditioning stand out in a competitive, often commoditized category with a brand that feels as solid, warm, and lasting as the service they’ve delivered for over 90 years.
DiMassimo Goldstein helps service brands move from interchangeable to irresistible. We specialize in building brands that spark trust and drive behavior — turning every touchpoint into a relationship opportunity.
Standard Heating & Air Conditioning, founded in 1928, is known throughout the Mohawk Valley and Capital Region for exceptional customer satisfaction, reliable performance, and genuine community roots. Their services include insulation, HVAC, air purification, virus protection, home testing, concrete lifting, and hot water heaters. Our job is to bring that human story to the forefront — and help write the next chapter of growth.
March 2025 — Chamberlain University, the nation’s largest and most mission-driven nursing schools, has launched a new campaign in partnership with DiMassimo Goldstein.
The work elevates Chamberlain’s reputation in an increasingly competitive education space, focusing on the extraordinary resilience and impact of its graduates. Through emotionally honest storytelling and a reimagined brand voice, the campaign empowers the next generation of healthcare professionals.
DiMassimo Goldstein helps purpose-driven institutions inspire action. We specialize in building behavior-change brands — especially when the stakes are high and the outcomes matter.
Chamberlain University, part of Adtalem Global Education, is a leader in healthcare education, with campuses nationwide and a deep commitment to student support. They don’t just train nurses — they champion them. Our work helps ensure that message comes through clearly, confidently, and proudly.
March 2025 — We’re thrilled to welcome Xemana aboard The Owner Ship by DiMassimo Goldstein. With bold ambitions and a breakthrough platform, Xemana is ready to scale — and we’re ready to guide them with Madison Avenue-level brand strategy, creative, and marketing.
Through The Owner Ship, we’ll help Xemana clarify its value proposition, strengthen its brand, and launch marketing programs designed to generate not just attention, but trust, growth, and momentum.
The Owner Ship from DiMassimo Goldstein gives founder-led businesses a proven path from brand confusion to strategic clarity, from one-off tactics to a system that scales.
Xemana is a workplace training platform tailored for the building maintenance industry. Their engaging, short-form video courses, available in both English and Spanish, are designed to seamlessly integrate into the daily routines of frontline custodial staff. By combining elements of drama and comedy, Xemana enhances employee engagement and retention of crucial safety lessons. Their mobile-friendly application ensures that training is accessible, efficient, and effective, transforming company culture and awareness of key workplace practices.
July 2024 — Spear Physical Therapy, the nation’s top-rated PT provider, has launched Unstuck Yourself, a bold, emotionally resonant campaign from DiMassimo Goldstein.
The work reframes physical therapy as not just about rehab — but about reclaiming momentum in your life. It meets the audience at a moment of friction and inspires them to take action. The campaign includes digital, OOH, brand refresh, and performance creative — all designed to help people get back to what they love.
DiMassimo Goldstein builds brands that drive behavior change — from physical health to mental shifts to daily habits. We help category leaders act like leaders — and challenger brands challenge the status quo
Spear combines world-class clinical outcomes with a deeply human, people-first experience. They don’t just heal — they coach, guide, and empower. With Unstuck Yourself, they now have a brand campaign that does the same.
March 2024 — Fidelus, a leading provider of integrated workplace technology solutions, has joined The Owner Ship by DiMassimo Goldstein.
As a company that prides itself on high-touch service and deep client loyalty, Fidelus is leveraging The Owner Ship to translate its exceptional client experience into a bold, memorable brand story. Together, we’re building strategy, messaging, and momentum — one unstuck milestone at a time.
The Owner Ship by DiMassimo Goldstein gives growth-minded businesses access to elite-level brand and marketing guidance — delivered with speed, strategy, and accountability.
Fidelus has built a reputation as a true partner in unified communications, AV solutions, and workplace collaboration tools. With deep expertise in implementation and white-glove support, they’re trusted by leading firms to keep teams connected and productive. Now, we’re helping make their brand as remarkable as the service they provide.
January 2024 — DiMassimo Goldstein is proud to welcome Def Method to The Owner Ship, our program for owner-led businesses looking to grow with brand and demand strategy that scales.
Def Method is an expert partner in custom software development and agile transformation. Through The Owner Ship, we’re helping them clarify their brand promise, strengthen positioning, and build a full-funnel marketing engine to drive growth in a highly competitive space.
The Owner Ship by DiMassimo Goldstein is our bespoke offering for ambitious founder-led businesses ready to scale smart. It delivers brand leadership, marketing clarity, and creative excellence typically reserved for the bigs — made accessible and effective for the growth-stage.
Def Method, founded in NYC, is a values-driven, engineering-led consultancy that helps organizations build software people love — and build the teams that can keep delivering. Their clients include startups, scale-ups, and enterprise innovators. We’re proud to help position them for their next phase of growth.
Go City® Joins List of 19 Companies Choosing The Positive Behavior Change Agency™ for its Creative and Communications Strategies that Actively Change Lives for the Better
NEW YORK, July 19, 2022 – Today, DiGo (DiMassimo Goldstein), The Positive Behavior Change Agency™, has been named as the agency of record for Go City®, the leader in attraction passes. Beyond building both brand and category awareness among travelers, Go City® chose DiGo to lead creative and communications channels with its Positive Behavior Change offering, changing the behaviors that change lives for the better.
With an estimated 65% market share in the global multi-attraction pass business, and operating in 25+ cities on five continents, Go City® allows travelers to access the best of a city all from one simple app. Go City® will be looking to DiGo for driving awareness and excitement amongst all travelers around its category-leading services. Go City® joins a list of 19 companies to choose DiGo during the pandemic, including Echelon Fitness, PenFed Federal Credit Union, Partnership to End Addiction, Triad Behavioral Health, Samsung, The Great Courses, Spear Physical Therapy, White Plains Hospital, Huntington Learning Center, k12.com, BetterHelp, Boar’s Head, Urolift, Lifeplus, SynergyLabs, Edelman Financial Engines, Apolloware, and a company soon to be announced that specializes in workplace education.
“With the long-awaited return to travel upon us, we are thrilled to be working alongside DiGo to inspire travelers to get back out there and get the most out of every trip,” said Deborah Jourdan, Senior Vice President, Brand for Go City®. “We are looking forward to collaborating with DiGo over the next year. We know they will push us creatively as we look to amplify our brand during this critical time in the industry.”
Through its work with Go City®, DiGo seeks to elevate consumer awareness of the brand as a leader in the travel and tourism space, and an expert on what to do in the world’s greatest cities. DiGo will bring Go City®’s distinctive brand to new heights, and help strengthen Go City®’s existing customer relationships. This partnership seeks to not just further Go City®’s current success as the category leader, but also capitalize on the reemergence of the travel industry. DiGo will guarantee that sightseers seek out Go City®’s full range of attraction options, on-the-ground flexibility, and overall value, adding a new level of enjoyment to every journey they take.
“The travel industry is at a crossroads. Travel itself is a proven path to Positive Behavior Change. Today’s traveler seeks not just experiences but transformations. Today’s traveler says, ‘Make it better. Make me better. Make us better.’ Go City® is well-poised for rapid growth driven by delivering on all three. Travelers who try Go City® develop a deep bond with the brand and become passionate users. Through our work with Go City®, DiGo aims to connect this ground-breaking company directly to travelers all over the country and beyond. We couldn’t be more excited to be working on this campaign and see the remarkable change that will stem from it.” Said Mark DiMassimo, Founder and Creative Chief of DiGo.
DiGo is actively working with the Go City® team and anticipates an initial launch of the new campaign later this year.
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DiMassimo Goldstein (DiGo) is the world’s first creative agency focused exclusively on promoting better habits by building brands and businesses using Positive Behavior Change marketing. Over the years, DiGo has helped to build life-changing brands and businesses, including BetterHelp, Shutterstock, Wondrium, Partnership to End Addiction, WW (formerly Weight Watchers), SodaStream, Samsung, Echelon, Pfizer, Urolift, Lifeplus, SynergyLabs, Edelman Financial Engines, Apolloware, and CVS Health among many others across various industries. Headquartered in New York City, DiGo has teams across the globe and is committed to creating an enriching environment of diversity, equality, inclusion, and creativity. For more information, visit digobrands.com.
Media Contact:
Molly Meller
929-244-3923
Well, hello.
Welcome to The Habitual. It’s nice to see you here. We hope you’ll hang out for a bit, because we have something important to tell you about big changes we’re making at DiMassimo Goldstein (DiGo).
After more than 25 years of doing well, we came together as a team and decided to do only good. We agreed to be guided by a single mission—to help form better habits that change lives for the better.
You see, people don’t always do what they know they should do. Much of marketing makes it worse. We’re not afraid to admit that, in the past, we too have contributed to that noise. Too often we have worked on things we did not believe in. But not anymore.
From now on we have decided to work exclusively on promoting better habits by building brands and businesses using Positive Behavior Change marketing.
If we can help anyone eat better, breathe easier, live longer, sleep smarter, learn faster, love deeper, feel mentally healthier, emotionally stronger, or financially more well, then we believe the investment in creating those stories will have been worth it.
Welcome to the new DiGo – The Positive Behavior Change Agency™️.
We are a community of people working around the globe with diverse talents all committed to being agents of Positive Behavior Change. We work with brands that help people make better choices and form better habits. When they succeed, better things happen for us all—individuals, organizations, and the world we all share. Helping everyone reach their potential is how we intend to reach ours.
We take this stance seriously, which is why we’ve decided to relaunch our brand, starting with The Habitual by DiGo.
The Habitual is a new publication from DiGo – The Positive Behavior Change Agency™ dedicated to helping people, businesses, and brands form better habits. Why? Because habits are the result of committed, consistent, and continuous Positive Behavior Change. There has never been a more important time for a positive statement. This is ours.
If you share our view or want to join our cause, we’ll help you find the right Positive Behavior Change for you. If you want to work for us, let Felicia know. If you want us to work for you, reach out to Lee. And if you want to learn more about Positive Behavior Change marketing, Mark is ready to chat. Finally, we’d love it if you helped share our first publication, but no pressure.
Oh, and that platypus? More on him later.
Follow us on our social channels.
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DiMassimo Goldstein (DiGo) is the world’s first creative agency focused exclusively on promoting better habits by building brands and businesses using Positive Behavior Change marketing. Over the years, we’ve lent our expertise to life-changing brands, including BetterHelp, Shutterstock, Wondrium, Partnership to End Addiction, WW (formerly Weight Watchers), SodaStream, Samsung, Echelon, Pfizer, and CVS Health, among many others across various industries. Headquartered in New York City, DiGo has teams across the globe and is committed to creating an enriching environment of diversity, equality, inclusion, and creativity. For more information, visit digobrands.com.