By
Team DIGO | 03/19/2013 | in
Here is your update for the week!
1. Can Content Marketing Save Journalism?
2. Hashtags on Facebook Would Open Up Exploration and Discovery Way More Than Graph Search
3. Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex
4. World’s Fastest Agency: Answers 140-Character Twitter Briefs in 24 Hours
5. How I Became an Accidental Spammer
6. Startup Had the Best 6-Second Pitch at SXSW
7. Viral Content:
Explain Like I’m Five
Disney’s Croissant de Triomphe
By
Team DIGO | 03/15/2013 | in
Most iPhone covers are designed to protect your phone but this unique cover might help protect your heart because it can also work as a monitor.
The FDA approved device can be held in your hands to produce EKG or ECG readings.
Those are the tests that when done in the hospital that require you to have wires taped to your chest.
Read the full article here.
By
Team DIGO | 03/13/2013 | in
1. Pinterest Introduces Analytics
2. First to Know Series: LinkedIn Acquires Pulse, Netflix Announced New Feature, and Apple’s New Ads
3. Sheryl Sandberg Graces the Cover of ‘Time’
4. How Startups Are Using Vine
5. Why You Should Actually Care About Facebook’s News Feed Changes
6. Mother Tried to Sell Her Kids on Facebook for $4,000
7. Viral Content:
Man Dressed as Plant Pranks Passersby
Game of Thrones in High School
By
Team DIGO | 03/13/2013 | in
Mark DiMassimo was interviewed as a brand expert by FoxNews on the Matt Lauer/Ann Curry/NBC fiasco. Story below:
Hollie McKay, FoxNews.com
It is the story that never ends.
The image of a sobbing, pained Ann Curry on her last morning co-anchoring ‘Today’ alongside a seemingly insincere Matt Lauer – who awkwardly offers a shoulder rub – remains firmly planted in the minds of American audiences.
But according to Lauer, that June morning wasn’t a reflection of the whole truth.
Since Curry’s messy departure and Savannah Guthrie’s ascension into her position on the ‘Today’ couch, NBC’s $20-million-a-year man Matt Lauer has born much of the blame for the messy situation, with multiple news articles citing him as the instigator behind Curry’s ouster.
And as ‘Today’ ratings continue to slip, and the nation’s once highest-rated morning news program (for over 16 years) falls further and further behind now first-place ‘Good Morning America,’ NBC’s unsuccessful attempts to reboot Lauer’s public persona with such strategies as hosting the Golden Globes red carpet for the first time in 17 years, and a new ad campaign featuring Lauer and ‘Tdoay’ weatherman Al Roker reminiscing about the past, has now called for the ultimate crisis management move.
Read more here.
By
Team DIGO | 03/11/2013 | in
Gene Ostrovsky, Medagadget
AliveCor has announced at the American College of Cardiology annual meeting in San Francisco that its iPhone based ECG heart monitor is now available by prescription. Essentially the same device has been given approval for veterinary use on dogs, cats, and horses, and finally now humans can place their front paws on the electrodes for immediate ECG readouts. These can be sent to a physician, printed out and stored for further reference.
The AliveCor costs a reasonable $199 and is compatible with 4 and 4S iPhones. The company is expecting to have an iPhone 5 compatible version of the device ready by the second quarter of this year, which requires a separate approval from the FDA.
Read the full release here.
By
Team DIGO | 03/11/2013 | in
For the second time, Dr. Eric Topol used the AliveCor heart monitor on an airplane to assist a passenger in distress. This time, the passenger was diagnosed with atrial fibrillation, and was able to be stabilized until the flight landed as scheduled. The first time, Dr. Topol advised the pilot to make an emergency landing for a passenger who was diagnosed with an imminent heart attack.
This is yet another example of the importance of the mobile device. Said Dr. Topol, “We could detect a heart attack before it happens.”.
Read the full MobiHealthNews Article here.
By
Team DIGO | 02/26/2013 | in
Here is your social update for this week:
1. 66.5 Million Facebook Interactions Occurred During the Oscars
2. Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others
3. LivesOn Will Let You Tweet From Beyond the Grave
4. Twitter Is Testing A New Advertising Card For Lead Generation
5. Why No One Wants to Pay for YouTube Channels
6. Viral Content:
Argo/Home Alone Mashup
Evolution of Mom Dancing with Jimmy Fallon and Michelle Obama
Game of Thrones Season 3 Trailer
Audrey Hepburn Digitally Resurrected for Chocolate Bar Ad
By
Team DIGO | 02/25/2013 | in
ExpoNation asked us to boost the number of registrations for this year’s Digital Signage Expo in Las Vegas. So far, we’ve increased registrations and revenue to a record high, and the registrations are still coming in – so this will be the most successful event in DSE’s ten-year history. The campaign went beyond the immediate benefit of seeing new technology firsthand, although we certainly touted that, too. But the real insight of the campaign was that being immersed in an experience like DSE does more than inform – it inspires. It changes your perspective. So you go back to your corner of the world with some new knowledge, but more importantly, some new ideas and new perspectives.
