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A few social media highlights to start your week…


Here is the social media update for this week:

1. Boston Police Schooled Us All on Social Media

2. Top 40 Vines Chosen in Tribeca Film Festival’s #6SecFilms Contest

3. With Jokes of 140 Characters or Less, Comedy Central to Launch Comedy Festival on Twitter

4. White House Uses Social Media Tool Thunderclap to Spread Message About Gun Violence Prevention

5. Why Brands Should Be Humans on Social Media

Viral Content:
6.Someone Puts Stuff on Their Rabbit

7. 25 Completely Bizarre Fortune Cookie Messages

8. World’s Best Jump Roper Makes It an Extreme Sport

9. Little Girl Provides Father With Stern, Yet Sage, Advice

Who Wants to Build A Better Banner?

If you read what people are writing about display advertising, you will be tempted to think that the answer is, “Hardly anyone.”
It’s not that people – consumers, users, surfers, people – hate banner ads. It’s the people who make them and use them that hate them.

Charges against the lowly banner:
• They don’t work. “I’ve never clicked on a banner in my life.”http://blogs.imediaconnection.com/blog/2013/04/02/breaking-news-iab-admits-all-online-banner-clicks-are-accidental/
http://www.underscoremarketing.com/no-you-arent-more-likely-to-survive-a-plane-crash-than-click-on-a-banner-ad/
• You can’t tell a story in a banner.
• The don’t work for branding.
http://www.forbes.com/sites/ciocentral/2012/05/07/online-display-ads-the-brand-awareness-black-hole/
• They are limited. http://adage.com/article/small-agency-diary/banner-ads-worthless-real-estate-sold-marketers/238628/
• They are ugly. http://www.thoughtgadgets.com/2012/01/why-banner-ads-are-ugly.html
• In fact, only ugly banner ads work. http://zacjohnson.com/the-ugly-truth-about-why-ugly-banners-and-sites-work-so-well/
• They are uncreative.
• They have become a symbol of all that is wrong with digital advertising.http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/
• The are ubiquitous. http://www.digiday.com/publishers/the-new-york-times-plan-to-save-the-banner-ad/

Well, I find it improbable that something as market-driven as banners could be both ineffective and ubiquitous!
From a pure direct-response point of view, great display ads work beautifully for some propositions and work much less well for others. It all comes down to your allowable – what you can afford to pay for the key action.

What I’m here to tell you, someone else has already said more eloquently:
“All this shit about advertising not working anymore is a load of crap,” said Adam Kleinberg, CEO of Traction.
Well said, Adam. You can read the rest of what he said in this rare, current article on great creativity in display advertising: http://www.digiday.com/brands/5-really-creative-banner-ads/“>http://www.digiday.com/brands/5-really-creative-banner-ads/

At DiGo, we see display ads as a key, integral piece of a much larger interactive experience. A story guided mutually by user and advertiser. Yes, like the haiku, the Tweet and the one-liner, the lowly banner ad has its limits. But like these limited forms, the display ad can be the object of unlimited creativity.

Is it brave and non-conformist and maybe a little bit foolhardy to try every day to elevate the art, effectiveness, ingenuity and impact of the banner ad?

We have wonderful branding assignments, major broadcast campaigns, content, videos and all sorts of award-fetching categories of work to do around here. Why remain obsessed with the banner?

Well, if you were running a large farm with all sorts of flashy animals that were winning the ribbons at the state fair every year, and in the corner of a barn there was an ugly duckling continuously laying golden eggs, you’d give it a little extra attention, right?

Maybe you’d also help it along in it’s metamorphosis to glorious swan?

That’s what we’re working on at DiMassimo Goldstein.

Who’s in?

Inspiring Experiences.

A good friend of mine nearly died when he was 35 years old. Something to do with a heart valve.

He needed an eight-hour operation.

Before the operation, the surgeon looked at my friend and said, “I’m not worried about you. There are going to be 26 experts in the room all working together to make sure that you are OK in every way. I trust these people without question, and I’ll be there every step to make sure. You’ll be OK.”

Then the Dr. turned to my friend’s wife and said, “But I am worried about you. You’ll be off on your own, waiting, and it can feel like an eternity…” The doctor proceeded to tell my friend’s wife some things that would help her get through the waiting and some resources that were available to her.
With this one act, this unusual surgeon took beautiful care of two people. My friend was comforted by the lack of worry, while his wife was validated and comforted by the human concern.

Then, a few hours into the eight-hour surgery, the doctor paused to do something unforgettable. He called my friend’s wife on her cellphone from the operating theater just to tell her that everything was going just right and to calm her mind.

Good care. Good customer service. But more than that. An inspiring experience created out of pure empathy. And the result, my friend and his wife and enormous numbers of people have been touched by this. The surgeon taught an unforgettable lesson in empathy, and they will never forget it.

Neither will I.

A few social media highlights to start your week…


Here is your social media update for the week!

1. Take a Bike Ride Through NYC Without Leaving Your Couch

2. Vine Launches Trending Hashtags

3. Synced Smartphones to Light Up Brad Paisley’s ACM Awards Performance

4. HopStop Launches Crowd-Sourced Transit Alerts Through HopStop Live!

5. Major League Baseball: The Social Media Rundown

6. Margaret Thatcher Hashtag Confuses Cher Fans

7. Viral Content:
Will Smith and Gary Barlow Do ‘The Fresh Price of Bel-Air’ Rap

Incredible Coffee Art Takes Lattes to a Whole New Level

7-Year-Old Boy Fighting Brain Cancer Scores 69 Yard touchdown

Human Chair Hilariously Scares Crap Out of Coffee Shop Patrons

Six 1968 TV Ads Don Draper Would Respect

A few social media highlights to start your week…


1. SEC Says It Is Ok For Companies to Make Announcements Via Social Media
(Based on Netflix investigation into CEO Reed Hastings post on his personal Facebook that resulted in a rise in stock price)

2. Alicia Keys is Picking Tumblr Users to Document Each Tour Stop

3. What Does Second Screen Mean For Viewers and Advertisers (Great infographic)

4. Brands Favor Social Shares Over Likes

5. YouTube’s Most Shared Ads in March

6. Not Social But Cool Anyway :)
3D-Printed Face Made This Man’s Life Whole Again

Mayor Bloomberg Visits On Deck Capital.

Today, Mayor Bloomberg stopped by our client On Deck Capital for an inaugural press conference at their new office. He spoke about their contribution to the booming New York City technology industry, in both innovation and job growth.

Below, the press release that On Deck released about the event in its entirety:

NYC MAYOR BLOOMBERG HERALDS THE OPENING OF ON DECK’S NEW
MANHATTAN HEADQUARTERS
Proven Technology Company Receives Mayor As It Announces
$62M Deployed to Tri-State Area Businesses and 100% Loan Volume Increase in New York City
(New York, NY) March 28, 2013 – On Deck (www.ondeckcapital.com), the technology-powered Main Street lender, announced today that New York City Mayor Michael Bloomberg officially ‘opened the doors’ to the company’s new NYC headquarters with an inaugural press conference this morning. On Deck is experiencing rapid growth and has increased employee count by 100% over the past year. On Deck’s new office space is approximately 22,000 square feet, more than double the size of the previous New York office. Mayor Bloomberg’s speech underscored On Deck’s contribution to the booming New York City technology industry – both in terms of innovation and job growth. The company launched in Manhattan six years ago, and has since experienced 117% compound annual revenue growth. Through its innovative lending platform, On Deck has delivered more than $400 million to thousands of Main Street businesses nationwide. This includes over $14 million to New York City businesses (across all 5 boroughs); over $37 million to New York State based businesses; and over $62 million across the tri-state area comprising New York, New Jersey, and Connecticut.

“Our success can be attributed to a number of factors, including the incredible talent pool New York has afforded us,” stated Noah Breslow, chief executive officer, On Deck. “We were thrilled Mayor Bloomberg took the time to recognize our contribution to technology innovation and its application to solving the challenges of small business owners seeking capital.”

“What’s unique about On Deck is the way they’ve used technology to make it easier than ever for small businesses to access the capital they need to grow and thrive,” said Mayor Michael R. Bloomberg. “On Deck’s tech-savvy model has been great for small businesses, and we’re glad they are choosing to grow here in New York City. The city’s growing tech sector is creating more and more good jobs every day – and we’re doing everything we can to help accelerate that growth.”

Continuing in the tradition of Colorado: Let’s Grow Together – a contest that celebrated the launch of On Deck’s Denver regional office by awarding $10,000 to a local Colorado business – On Deck is proud to announce New York City: Let’s Grow Together. New York City-based small business owners may apply through On Deck’s Facebook page by explaining how an extra $10,000 would help their business grow. One New York City-based small business owner will be awarded $10,000; second place will receive $5,000; and the third place will receive a counseling session from a member of the On Deck management team.

On Deck has developed a transformative solution to America’s small business lending challenges. Using innovative proprietary technology, On Deck is able to identify creditworthy small businesses where traditional lenders cannot. The On Deck platform provides the infrastructure needed to evaluate businesses based on electronic performance data rather than relying solely on the business owner’s personal credit score.

On Deck now counts more than 175 employees, spanning several offices nationwide. On Deck recently added a western regional office in Denver to its existing regional offices in Atlanta, Sarasota, Chicago and Los Angeles. Later this year the company also plans to move its Arlington, VA office into a larger space.

The company’s New York headquarters is now located at 1400 Broadway. On Deck is currently hiring for a range of positions in software engineering, data analytics, sales, and marketing. Interested candidates can visit On Deck’s careers page at www.ondeckcapital.com/careers.

To learn more about On Deck, please visit www.ondeckcapital.com.

About On Deck

Launched in 2007, On Deck uses data aggregation and electronic payment technology to evaluate the financial health of small and medium sized businesses and efficiently deliver capital to a market underserved by banks. Through the On Deck platform, millions of small businesses can obtain affordable loans with a fraction of the time and effort that it takes through traditional channels. The company’s proprietary credit models look deeper into the health of businesses, focusing on overall business performance, rather than the owner’s personal credit history. The On Deck system also provides a critically needed mechanism for financial institutions and other business service providers to efficiently reach the Main Street small business market.

On Deck is financed by some of the nation’s leading venture capital firms, including SAP Ventures, Contour Venture Partners, First Round Capital, Khosla Ventures, RRE Ventures, Village Ventures and Institutional Venture Partners. For more information, please visit: www.ondeckcapital.com. For more information, follow On Deck Capital on Twitter: @OnDeckCapital.

DIGO Brings FreshDirect to Philly.


FreshDirect has spent a decade telling New Yorkers that it was the online grocer. But, as of February, they are now also able to spread that message to the greater Philadelphia area!

Working with DIGO, FreshDirect used unconventional out-of-home, direct mail, print, digital and radio ads to show people that you don’t need to sacrifice quality for convenience.

Just three months after the campaign’s launch in Philly, FreshDirect has made a difference in the grocery shopping habits of nearly 500 residents and continues to bring fresh quality food to their doorsteps.

Forbes: Digital Health Comes of Age–AliveCor


John Nosta, Forbes

If 2013 is the year of digital health, then the new AliveCor smart phone ECG is the product of the year.

I’ve had mine for just a few days and find it a significant tool for a host of clinical applications–for just about anyone. Granted, there are FDA restrictions for now, I still believe that digital health has taken a bold step forward and landed in the arena of clinical medicine. Digital health is now moving away from “digital fitness” and taking a foot hold in practice. The applications are vast and significant.

The Physician: From hands-on “distal”applications virtually anywhere to “proximal” ECG readings provided via email, the ability for a healthcare providers to be connected is simply amazing. I wonder what Normal Holter (of Holter monitor fame) would think. The rhythm strip is the first step and how far off will a 12 lead ECG be?

Read more here.