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Category : Work

TradeStation

Growth Key: The category of online trading has no shortage of flash and swagger. But in the end, the proof is in the platform. This campaign has some fun with the category cliches and then draws the audience to the TradeStation Tour where they get a fuller understanding of why this platform is the most robust in the category.


[swf src=”http://digobrands.com/wp-content/uploads/2012/12/megatrader_platform_300x250_v2.swf” width=300 height=250]Mega Trader Platform Banner Ad[/swf]

[swf src=”http://digobrands.com/wp-content/uploads/2012/12/superTradePro_fireworks_1_300x250_v2.swf” width=300 height=250]Super Trader Proo 5000 Banner Ad[/swf]

Borro

Growth Key: Borro is a new way for high net worth individuals to get short term
asset loans.

Double Cross Vodka

To create some buzz for Double Cross Vodka, we turned their point-of-purchase into invitations to join Project Double Cross, a grass roots effort to turn the tables on life’s daily annoyances.

Recyclebank

Growth Key: Brand A Category/Incite A Local Response

Initially tapped to launch and test local response marketing campaigns for Recyclebank, DIGO soon recognized that a brand positioning obstacle stood in the way of growth. A series of insights quickly surfaced a huge opportunity. There is a “rewards program” category. Consumers understand this. Recyclebank can own a positioning as the rewards program for green actions. We translated this positioning into the campaign theme “The Only Rewards Program Endorsed By Planet Earth.”

We answer the first question of every communication, “Says who?” This statement packs a lot of messaging into a tight space and frees up the advertising to promote local registration. We tested a multi-channel plan in matched markets, augmented with guerilla tactics and a robust, continuously optimized, geo-targeted digital campaign. Recyclebank is off and running with powerful buzz, positive press, and rising registrations in the target communities.


ESPN

Growth Key: Place Style Brands Where The Men Really Are.Trade campaign for ESPN Magazine’s new style section: Style in Sports.

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Smartmoney.com

Growth Key: Showing our target audience of obsessive investors that we understand their world.