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Tag : buzz

Offlining As Luxury in the New York Times

We introduced the world to the concept of Offlining and we gave this trend its name. DIGO “adopted the off button” as our pro bono client, created an organization, and showed how far big ideas, clever word-of-mouth marketing and a few dollars could go in building social (more…)

Buzz & Social Marketing

Throughout our 15-year history, and for ages before the word became a cliché, we’ve been noted for our ability to create “buzz,” or extended excitement, presence and word-of-mouth regarding a product or brand. This is the kind of advertising you don’t pay for: it’s based on people’s inherent need to share information because doing so makes them feel validated, inspired and unified.

Certain people naturally function as brand advocates, and our job is to inspire and guide these “influentials.” At DIGO, this responsibility doesn’t fall to one department or specialty—it’s a company-wide mission that will be the goal of everyone on your team.

DIGO’s buzz and social marketing services include:

  • Social Marketing Audit
  • Social Marketing Kick Start
  • Social Media Planning
  • Social Media Integration
  • Social World Mapping
  • Brand Buzz Monitoring
  • Metrics & Analytics
  • Content Creation
  • Multiplatform Technology & Development

Tappening

Growth Key: TAP A MOVEMENT.
Created a brand for tap water, sold out a year’s supply of Tappening bottles in the first 36 hours and educated consumers about the environmental cost of consuming bottled water.

 

Pfizer’s Detrol

Growth Key: Shift from Symptoms to Aspirations. Chosen for Pfizer’s first-ever foray into buzz and digital, creating the most efficient campaign in the history of the brand.Life beyond the bathroom.

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eBay

Growth Key: Reposition from Shopping to Game. Guerilla/buzz promotion glamorized the excitement of winning an auction by encouraging people to “top their trophy.”

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