Why do some people almost always get better advertising?
In a word, it’s the BRIEF.
“Now hold on,” you may be thinking, “I’ve heard this before.” But stick with me, and I’ll share some hard-earned knowledge that changed my creative output and, yes, my life. Seriously. (more…)
Research in Motion (RIM) co-CEO’s are stepping down. RIM stock has gone nowhere since 2008. Today, RIM’s (RIMM) market cap is $7.74B. Apple’s (AAPL) market cap: $391.88B. Which means that Apple is 50 times more valuable than RIM! (more…)
Someone over at The Motley Fool knows a hell of a lot about how to create emails that cheer up the CFO. These are industrious testers, not lazy followers. In this era of short, sweet, vacuous little telegrams, only rigorous science could have led to these enormous letters. (more…)
Mark DiMassimo, CEO of DIGO Brands, came to Fox 5 News to talk to anchors Ernie Anastos and Dari Alexander about his picks for the best and worst 2012 Super Bowl Commercials. (more…)
Mark DiMassimo sat down with Neil Cavuto for a one-to-one conversation on the fatal flaws in the Gingrich “brand.” DiMassimo argued that Gingrich is a “Challenger but not a Champion,” that the perceived brand negatives of “disloyal, devious and deviant” would ultimately undo his candidacy. DiMassimo concluded, “Newt is a historian burdened by his own history.”
Read the transcript here.
TheStreet.com spoke to Mark DiMassimo about the kinds of SuperBowl spots we can all expect to see again this year. Most comments concur that he managed a tightrope dance of remaining eloquent and on point and still slipping in the word “scrotum.” Enjoy.
Presidents and Companies as Challengers and Leaders.
Successful presidential candidates and innovative fast-growth companies have lot in common. Both must succeed first as challengers and ultimately as leaders. This is as rare a trick among companies as it is among politicians. (more…)
I used to think that I had to overcome people’s natural reticence in order to get them to be more creative.
I suppose I thought this because I had overcome my own natural reticence in order to be more creative.
