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Tag : new york times

Inspiring Action Brands of the Year: 2018

Following last year’s list of behavior change marketers, we’re bringing you a new and updated list of 2018’s most inspiring action brands and people. If there are any brands you think deserve to be added to the list, tweet us here and let us know!

Bird

For using two wheels to reach a $1B valuation at record-breaking speed

Airbnb

For giving the displaced a place to stay

Domino’s

For making technology and innovation its secret sauce

Epic Games

For rewriting gaming history and launching a global craze

UNTUCKit

For being world-class professionals at keeping it casual

Patagonia

For changing the way brands approach a changing world

Cheddar

For striking a chord with cord-cutters

WeWork

For capturing the lion’s share of shared spaces

Spotify

For making sophisticated data science and personalization the soundtrack to success

Marvel

For busting out blockbusters at a record pace

Peloton

For peddling fitness enthusiasts into the future

Square

For reshaping the financial services industry

Hopper

For elevating the way consumers fly

Duolingo

For connecting the globe through language

Ring

For making home-security mobile

Coursera

For making consumers the masters of their own masters degree

The Wing

For shattering glass ceilings

Tough Mudder

For bringing a new definition to running a muck

Netflix

For providing cinematic experiences outside the cinema

Rent The Runway

For extending the red carpet into your closet

Cards Against Humanity

For revealing its cards as being much more than a card company

Slack

For making conversations conversational

BeyondMeat

For being the meat and potatoes of a meatless category

Turo

For paving the road for the peer-to-peer car sharing economy

The New York Times

For putting a modern spin on a timeless publication

Nuts.com

For showing that direct-to-consumer brands can be cooked up in the 1920s

Nike

For taking a stand on taking a knee

The Parkland Activists

For being the voice of a generation

New York Times: DIGO Brands FreshDirect


By STUART ELLIOTT

FreshDirect, the online home-delivery grocer, is preparing a new advertising approach as it seeks to, er, um, freshen its brand image.

A campaign scheduled to begin this week is to introduce a theme, “Grocery shopping perfected,” that is intended as a more engaging way to express the company’s philosophy than current lines like “A new standard for grocery shopping.”

The new theme is part of a revamped pitch aimed at busy consumers — primarily working mothers — who care enough about the quality and provenance of the food they buy to pay FreshDirect’s prices. (more…)

DIGO Brands Reality TV On AMC

New York Times columnist Stuart Elliot writes,

CONTESTANTS on reality competition shows perform tasks like seeking spouses, racing around the world, eating bugs, losing weight, living in houses rigged with cameras and working for Donald J. Trump. A new series is arriving with a contest all its own: wooing advertisers to say yes to campaigns. (more…)

Offlining As Luxury in the New York Times

We introduced the world to the concept of Offlining and we gave this trend its name. DIGO “adopted the off button” as our pro bono client, created an organization, and showed how far big ideas, clever word-of-mouth marketing and a few dollars could go in building social (more…)