1. Twitter Vines Get Shared 4x More Than Online Video
1. Take a Bike Ride Through NYC Without Leaving Your Couch
Growth Key: Brand Generosity Meets The Nation’s Biggest Story – Unemployment.
Attracted a younger consumer to this off-price clothing retailer with a unique promotion.
Growth Key: TAP A MOVEMENT.
Created a brand for tap water, sold out a year’s supply of Tappening bottles in the first 36 hours and educated consumers about the environmental cost of consuming bottled water.
Growth Key: Shift from Symptoms to Aspirations. Chosen for Pfizer’s first-ever foray into buzz and digital, creating the most efficient campaign in the history of the brand.Life beyond the bathroom.
Growth Key: Tap a Movement. Created a movement to encourage people to get offline and enjoy their leisure and families in a web-free way more often.
Growth Key: RISK IS GOOD.
Grew sales among the most lucrative target, very active traders, by over 30%. Utilized unpaid media to get maximum exposure vs. spend.
The Philadelphia Inquirer
By Diane Mastrull
Going green in business might seem altruistic.
But just like health care, the environmental industry is a business sector – one of the few these recessionary days with growth potential. And those toiling in it hope not only to do some social good, but also to make money in the process.
Not that there’s anything wrong with that. Or is there?
A Web poll last week tried to gauge public sentiment on the greening of capitalism. When asked whether two New York marketers who promote the use of tap water and environmentally friendly bottles they sell are “greedy entrepreneurs,” “selfless environmentalists,” or “both,” respondents gave mixed reviews.