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Category : The A-List Podcast

The A-List Podcast with Dan Lucey

This week on the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Dan Lucey, Executive Creative Director at BBDO. With multiple awards to his name from Cannes to The One Show, among many others, Dan is one of the most respected and accomplished creatives in the industry.

In this episode, Dan takes us full circle, starting from his time as a student at Adhouse Advertising School all the up way to becoming a teacher for the program. He shares valuable lessons from his experiences of both triumph and defeat, tells the story behind his hilarious Talking Stain ad for Tide, and explains why having “unrealistic optimism” is an asset in the advertising industry.

Full episode and show notes below!

  • [0:00 – 1:27] Intro
  • [1:28 – 6:05] Dan talks about how being a student at AdHouse helped him break into the industry, and how he returns the favor today by being a teacher for the program
  • [6:06: 11:30] Getting an internship at Mad Dogs & Englishmen and what that experience was like
  • [11:31 – 13:55] How working by yourself can help you find your point of view, and why having a balance of both honesty and respect is essential in a creative partnership
  • [13:56 – 18:30] Dan reflects on the culture at Mad Dogs & Englishmen and what he learned from his time there
  • [18:31 – 21:49] Getting a full-time gig and moving into an apartment on the Upper East Side, and getting to work on Haribo Gummy Bears
  • [21:50 – 25:10] Dan talks about being laid off, what he learned from the experience, and why being unrealistically optimistic is an important asset in the advertising industry
  • [25:11 – 27:50] Freelancing for magazines and getting back into design
  • [27:51 – 29: 29] Getting back into advertising working on the Hard Rock Hotel for DiMassimo Goldstein before ultimately going to Saatchi & Saatchi
  • [29:30 – 36:18] Dan talks about what it’s like to work at a big agency and shares his mental approach to work
  • [36:18 – 42:55] The story behind his hilarious Talking Stain ad for Tide
  • [42:56 – 47:00] Moving to San Francisco to take a job at Goodby Silverstein & Partners, and what he learned from working in Jamie Barrett’s pressure-free environment
  • [47:01 –49:32] Dan shares a recent story that highlights the importance of staying calm in the midst of chaos
  • [49:33 – 55:14] Why he waited 18 months to take the job at Goodby, and the passion and intensity that Rich Silverstein has to make things great
  • [55:15 – 58:35] Why he eventually moved back to New York to work with Chris Beresford-Hll at BBDO, and why he loves the culture there
  • [58:36 – 1:00:27] Dan talks about his leadership and management style, the importance of clear direction, and not forgetting what it’s like being a young creative
  • [1:00:28 – 1:02:58] Dan shares what he looks for in portfolios
  • [1:02:59 – 1:03:41] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast with John Patroulis

“There’s always going to be a job for people that really care”

The A-List Podcast is back for Season 2!

In this season’s premiere episode, host and DiMassimo Goldstein CCO Tom Christmann returns to the recording booth to interview John Patroulis, Worldwide Chief Creative Officer of Grey Global Group.

Prior to joining Grey, Patroulis spent six years at BBH New York, joining as the agency’s Chief Creative Officer before being named its first-ever Creative Chairman in 2015. Under his leadership, BBH became one of the most awarded agencies in New York City.

Tune in to hear how Patroulis went from swinging a sledgehammer in Toledo, Ohio, to becoming one of the most decorated creatives in the industry. His adventure-filled career journey will leave you feeling inspired. Full episode and show notes below!

Show Notes:

  • [0:00 – 1:26] Intro
  • [1:27 – 5:02] Growing up in Toledo, Ohio as the son of teachers, and having an early affinity for reading
  • [5:03 – 9:58] Patroulis talks about attending the Ohio State University without a “plan”, bouncing around different majors before eventually landing on English Literature
  • [9:59 – 17:39] Spending his college summers swinging a sledgehammer at a concrete pipe factory, and what he learned from boxing
  • [17:40 – 26:13] Patroulis talks about couch surfing after college, shares a funny story about being night watchman, and recounts his time working as a bartender at a punk rock club in Wrigleyville called The Cubby Bear
  • [26:14 – 38:51] How Patroulis developed a relationship with a famous NYC-Filmmaker Charles Lane while bartending at the Riviera Cafè
  • [38:52 – 52:38] The amazing story of how Patroulis met David Angelo, and how that friendship propelled him to get his book together, ultimately landing his first advertising job at N.W. Ayer
  • [52:39 – 1:01:26] Getting an offer from Chiat/Day, the importance of working on your craft, what he learned under Gerry Graf, and the responsibility of being irresponsible.
  • [1:01:27 – 1:02:40] How bad meetings can serve a purpose
  • [1:02:41 – 1:09:29] Moving to Chiat/Day’s San Francisco office to work on Adidas, and how Chuck McBride taught him the importance of caring about every little detail, all the way to the end
  • [1:09:30 – 1:13:05] The story behind the famous Adidas commercial, “Hello Tomorrow” directed by Spike Jonze
  • [1:13:06 – 1:15:40] The difference between being a “doer” and a leader
  • [1:15:41 – 1:19:07] Co-founding his own agency T.A.G., and launching Halo 3
  • [1:19:08 – 1:23:42] Going to BBH, and what he learned from John Hegarty’s endless optimism
  • [1:23:43 – 1:25:09] Working at Grey, being confident in yourself, and doubling down on creativity
  • [1:25:10 – 1:26:47] Patroulis explains why he thinks it’s a great time to be in advertising, and why he’s so excited for the future
  • [1:26:48 – 1:28:30] Patroulis shares one piece of advice to young creatives trying to break into the industry – “care”
  • [1:28:31 – 1:29:35] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 018 with Sandy Greenberg and Terri Meyer

This week on The A-List Podcast, host and DiMassimo Goldstein CCO is joined in the studio by Sandy Greenberg and Terri Meyer, co-founders of TERRI & SANDY, an award-winning, brand-igniting agency that was recently named Ad Age’s Small Agency of the Year.

Before founding their own agency, both Sandy and Terri left their creative marks on some of the biggest agencies in the world, helping to build some of the most iconic brands, including Mars, Kraft, Campbell’s, Disney and Nestlé. Along the way, they’ve won virtually every industry award, including twelve Effies. Terri and Sandy’s work has permeated popular culture, and has been featured on TBS’ Funniest Commercials, Conan, CNN, The View, Fox News, Access Hollywood, and Today.

For just under an hour, Terri and Sandy tell Tom all about starting their own agency, why young creatives struggle with strategy, the importance of building a strong client relationship, and so much more. Full episode and show notes below!

Show Notes

  • [0:00 – 1:42] Intro
  • [01:43 – 4:03] Terri talks about growing up in St. Louis, and how she knew she wanted to be an Art Director from as early as age 15.
  • [4:04 – 7:17] Sandy talks about moving all over the East Coast during her childhood, and getting her first gig at D’Arcy in St. Louis.
  • [7:18 – 9:51] Sandy and Terri recall how they first met, and why it took some time for the two to become friendly with each other before eventually becoming partners.
  • [9:52 – 14:07] What it was like being a female team in the early 90’s, and why politics are the dark side of advertising.
  • [14:08 – 17:39] The two creative mavens discuss each other’s strengths, why loyalty is so important to a good partnership, open communication, and screaming until you laugh.
  • [17:40 – 21:46] The two discuss some of their early work together, like the Twix “Oh Yeah” spot, and why young creatives struggle with strategy.
  • [21:47 – 28:33] The story of Sandy becoming Terri’s birthday present, remembering the wisdom of Richard Levenson, and the importance of not burning bridges.
  • [28:34 – 32:39] Terri and Sandy talk about starting their agency 7 years ago, and how not having a plan took them from a couch at Terri’s house to on office on Broadway.
  • [32:40 – 39:10] Building a great client relationship through honesty and listening.
  • [39:11— 41:00] Growing an agency culture.
  • [41:01— 44:08] Terri and Sandy talk about some of the favorite campaigns they’ve worked on, including Avon’s “This is Boss Life”
  • [44:09 – 50:00] How advertising has changed since the Mad Men era, and why agencies need to unite more to give back.
  • [50:01 – 50:52] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 016 with Bobby Hershfield

This week on The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann interviews Bobby Hershfield, Partner and CCO at SS+K. Hershfield started his career in account management before eventually shifting over to copywriting during his time at Wieden+Kennedy, and since then he has spearheaded the creative for some of the world’s biggest name brands such as Dell, JCPenney, Target, CNN, and Johnson & Johnson.

Listen in as Hershfield talks about what makes an all-star account person, working with former A-List guests Eric Silver, Ty Montague and David Angelo, and why he ultimately took a pay cut to become a creative. Full episode and show notes below!

Show Notes

  • [0:00 – 1:19] Intro
  • [1:20 – 3:59] Hershfield talks about what it was like moving around a lot as a child, how he had to adjust, and meeting new people
  • [4:00 – 5:18] How Hershfield first discovered advertising from a Tom Hanks movie
  • [5:19 – 6: 53] Creative Writing at the University of Michigan, applying to letterman, and graduating in a recession
  • [6:54 – 11:01] Getting his first job at DDB in account management, being let go and having to work as a video store clerk before finally getting another job at Chiat\Day
  • [11:02 – 13:29] Working with Eric Silver, Ty Monague, David Angelo at Chiat\Day
  • [13:30 – 17: 34] The first “virtual office” and taking creative classes
  • [17:35 – 19:00] What makes an all-star account person?
  • [19:01 – 23:31] Hershfield’s mentors in account management, the feeling you get after he was let go, and the story of how he hung around until he was rehired
  • [23: 32 – 27:00] Accepting an offer at Wieden+Kennedy, the difference between New York and Portland, and how the culture at Wieden focused on the work and not the lifestyle
  • [27:01 – 31:19] Moving to New York to take a pay cut and shift to the creative side
  • [31:20 – 35: 24] Thinking irresponsibly and the different line of thinking you have to adopt to be a creative
  • [35:25 – 39:44] Working Albert Brooks for his first commercial
  • [39:45 – 43: 35] What it was like working under Ty Montague and the benefit of tough love
  • [43:36 – 47:20] Managing a team, being a mentor, and when you know it’s time to become a creative director
  • [47:21 – 53:47] What Bobby looks for in a young creative, what made Gerry Graf a special teacher, and the many advantages of attending Adhouse
  • [53: 48 – 54:43] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 015 with Omid Farhang

In the fifteenth installment of the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Omid Farhang, the chief creative officer at experiential agency Momentum Worldwide. Over the course of forty-five minutes, Farhang quotes the Wu-Tang Clan, talks about growing up as the child of an Iranian cowboy, and shares some of the most valuable lessons he learned working under and alongside the biggest names in the industry. Full episode and show notes below!

  • [0:00 — 1:36] Intro
  • [1:37 — 8:05] Farhang tells Tom about growing up the child of an Iranian cowboy, and the pressure he felt to become a doctor or a lawyer
  • [8:06 – 11: 53] How Farhang discovered advertising, and the emotions that ran through his head when he first walked into the Chiat\Day office
  • [11:54 –  18:14] How the Honda “Grrr” spot inspired him to go into advertising
  • [18:15 – 20:55] Wanting to be a writer and going to ad school with a sense of purpose and urgency
  • [20:56 – 22:55] How the definition of titles is changing in the industry, what he learned from the Wu-Tang Clan, and how he has been influenced by comedy and hip hop
  • [22:56 – 27:25] Starting as an intern at Crispin Porter + Bogusky, living in a basement, and the benefit of writing 200 headlines
  • [27:26 — 31:18] The lessons Farhang learned working as a young creative on Miller High Life
  • [31:19 — 36:12] Farhang walks us through his plea to Alex Bogusky for a full-time gig and why he dropped out of ad school without a job
  • [36:13 – 38:37] The interview process toward becoming a first time CCO, Momentum Worldwide, and the power of an honest business relationship
  • [38:38 – 41:00] Working with the children of NBA superstars for SAP’s “The Simple Report”
  • [41:01 – 46:00] The benefits of freelancing, releasing ideas into the wild and experiential advertising
  • [46:01 – 47:50] What “Malicious Obedience” is, and how young creatives can avoid it
  • [47:51 – 48:45] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 009 with Megan Skelly

In the ninth episode of “The A-List” podcast, host and DiMassimo Goldstein Chief Creative Officer Tom Christmann chats with his long-time friend Megan Skelly, the Group Executive Creative Director at R/GA. Megan has been the creative lead on some of the world’s biggest name brands such as Coca-Cola, Target, Stella Artois, and most recently Verizon Wireless. Last year, Business Insider named her one of the “30 Most Creative Women in Advertising” – an honor that she fully deserves.

Tune in and hear Megan and Tom talk about their time together at Kirshenbaum, stepping over dead bodies, not being afraid to be stupid and so much more. Full episode and show notes below!

Show Notes

  • [00:00 – 01:36] Intro
  • [01:37 – 09:24] Megan talks about her childhood in Connecticut and her aspirations of becoming a painter
  • [09:25 – 13:40] Living on a pull out couch for three years in Westport and trying to get a job in the recession
  • [13:41 – 19:20] Moving to New York City and working at Wonderman
  • [19:21 – 26:00] Megan talks about her role models in the industry
  • [26:01 – 31:03] Working on Cablevision at KBS and becoming a storyteller
  • [31:04 – 37:16] “Making it”, using fear as a motivator, and trusting the process
  • [37:17 – 44:20] Not being afraid to be stupid and knowing your strengths
  • [44:21 – 46:05] Why the industry is more exciting today than ever
  • [46:06 – 54:50] The different DNA of R/GA
  • [54:41 – 55:52] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.