Max Millington, Sr. Art Director at DiMassimo Goldstein
If you haven’t yet, all of you, my fellow DiGoners will be asked to describe your “Proudest” moment here at DiMassimo Goldstein. So I spent this last week mulling over the last three and a half years here, and I have come to realize that I cannot answer this question.
Simply put… it can not possibly sound BAD-ASS. Like, there’s just no way…
Actually, it would be some of the most down-right cheesy sh*t you may ever hear… ever.
And you know, who knows… some hot chick may read this post at some point in the future.
And I’m sorry, but I CANNOT afford to have some future hot chick not fall in love with me, all over some touchy feel-y mumbo about how I love my job. Or because whenever when I think back to the day when I started, I tend to get teary-eyed from the inspiring growth that I personally bore witness to. All I’m saying is, that if I ever said anything like, “It’s not a just job, it’s The Life.” it wouldn’t be easy to maintain any semblance of BADASS-ARY. There just isn’t a cool way to say: Every moment at DiMassimo Goldstein is potentially my proudest. And that’s where we run into trouble…
So, I have decided it’s in everyone’s best interest go another way with it entirely, and I sketched up a few possibilities of what this future hot chick could look like…
Today, I got my last DailyCandy. There it was in my e-mail inbox, and today for the first time in I don’t know how long, I opened it.
Titled “The Short Goodbye,” it was exactly that- the last of a legendary series that had admittedly gotten pretty weak of late.
Back in 2000, the founder, Dany Levy, created something unique and valuable for the e-mail channel. Focused, witty, stylish, it delivered what it promised. Her list grew and grew from word-of-mouth and pass-along, and the site became enormously popular. She sold a controlling stake to a partner for $3 million after which they sold the whole thing to Comcast for more than $125 million. Comcast subsequently merged with NBCUniversal.
By 2011, Dany Levy was completely out. The big company didn’t know what to do with the 10-carat diamond that was DailyCandy. It was a precious, small gem that by jewel standards was a real diamond. But by giant conglomerate standards, it was a small stone that just didn’t fit the setting.
As a result, they mismanaged it. They confused following with innovating, launching spin-off fashion and daily-sale type businesses. Both failed.
Then, they closed it down.
Levy says, “It had a good life.” It was a sweet life indeed. DailyCandy, you changed things. You inspired. You showed us that great content can rise to the top, even in the context of the lowly e-mail inbox. You proved that small, focused, and different can still change the world.
And in the end, you reminded us that independence can be a priceless and irreplaceable jewel as well.
In 2013 I joined the DiMassimo Goldstein team. Prior to coming onboard I had only worked at “large” ad agencies; companies who had at least 500 employees and 10 account members to one client. While I always wanted to escape the feeling of being just another cog in the machine, I was nervous about making a change so far along in my career. Then I met Lee Goldstein.
My resume of many years in client services made its way onto Lee’s desk and in less than I week I was heading up 3 amazing accounts at DiMassimo Goldstein. I guess you could say it was love at first sight.
Mark and Lee foster a culture where everyone is expected to make an impact on our client’s business – no matter title or department. You walk through the agency at any given time and feel the creative buzz, see the camaraderie between departments and hear passionate conversations on how to best solve a business issue.
It’s been almost a year since my start date and not a day has gone by where I didn’t feel accomplished. I’m proud to call all of my “co-workers” friends and am beyond grateful for finding my home.
Erica Grau, Graphic Designer at DiMassimo Goldstein
I moved to New York 4 years ago when I thought I just wanted to check it out for a year. I fell in love with the constant energy, inspiring people, and worldly culture. I knew by moving from my home, Marietta, Georgia, I would be a step closer to my dream. My dream is to impact people through my creativity. I want to use my own energy to inspire others to be the best versions of themselves so they can in turn spread their own passion. I think if everyone feels free to be their unique and awesome selves, the world only becomes more beautiful and authentic. (more…)
This is my first job in the world of advertising. I had taken Mark’s class, done some freelance work, and completed some necessary reading so I could be deemed competent with a certain amount of confidence. More or less though, I was hired on faith. Faith that what had been seen from me during my time in class and as a freelancer was not an outlier, but indicative of greater, underlying potential. Since the day I started, I’ve felt a constant assault of anxiety and self-doubt as I try to reward that faith. I’ve experienced the never-ending rollercoaster, as I’m sure most creatives have, as I’ve gone from feeling like an utterly worthless piece of crap to being roughly 99 percent sure that I am actually the second coming of Christ, only to plummet back down again. It’s exhausting and thoroughly, unapologetically addicting. (more…)
The Reader's Digest cover, redesigned in partnership with DiMassimo Goldstein
Growth Key: Positively Addictive
What happens when a brand born in 1922 decides to revive itself and start a new life in 2014?
Consider that the brand is a print publication, a category experiencing a mass extinction in this age of technology. Paid subscription circulation figures were slipping, as were advertising revenues. Furthermore, its parent company filed chapter 11 bankruptcy in 2009, only recently emerging under private ownership. No marketing had been done in the last ten years.
This is the story of America’s beloved general interest family magazine, Reader’s Digest, and how January 2014 began a new age for the publication as it undergoes a collaborative editorial and design overhaul, making the new Reader’s Digest relevant for the twenty-first century.
Why do more people pay for Reader’s Digest than any other magazine? (more…)
By Tyler Maxson, Art Director at DiMassimo Goldstein
My life at DIGO began in the class Mark taught for the School of Visual Arts. After a while, I really started to hit it off with Mark and was able to work my way into an internship, which eventually turned into a full time position. Before I knew it, I was working on my first big project, a campaign for New York Health and Racquet club promoting their 40th anniversary celebration. For the first time in my life, my work was for something other than a grade. There was an actual, living, breathing, and most importantly, paying client anxiously awaiting the completion of my work. It was nothing short of mind-blowing. However, this was only the beginning. (more…)
Introduced in January 2009, Bitcoin is the world’s first “crypto-currency,” a completely digital form of money that can be used as an easy method of instant payment or else exchanged for other currencies.
Because DiMassimo Goldstein has a tradition of quickly identifying and inserting itself ingeniously into burgeoning trends in business and culture before any other agency, we’re proud to announce that, as of today, we are the first ad agency network to accept BitCoin from our clients.
Founded as a hybrid digital and traditional agency in 1996, DiGo quickly became the growth partner for several early iconic Internet businesses (more…)
