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Team DIGO | 06/26/2013 | in
Here is the Social Media Update for the week.
1. Instagram Video Don’t Make Me Love You
Instagram has launched a new video option similar to Vines. This will create competition for Twitter’s Vine app. Instagram is ahead of the game, they smartly avoided many of Vine’s initial missteps like leaving out hashtag and front-facing camera support. They also included filters for the videos and longer video durations.
2. Report: Facebook Working on a Flipboard-Like News Reader
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Team DIGO | 06/12/2013 | in
Here is the social media update for the week!
1. Why Google Wanted Waze
2. Turtle Wax’s 7% Twitter Engagement Rate Highlights Social Strategy
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Team DIGO | 05/31/2013 | in
The 19th annual Financial Communications Society Portfolio Awards recognized last year’s most creative and innovative financial PR, advertising, collateral, and digital media efforts. More than 450 guests attended the event last Thursday at Terminal 5 in Manhattan.
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Team DIGO | 05/29/2013 | in
An agency is a machine that a client uses to get a result.
Maybe someone at Google, or down on Wall Street, thinks Google is a humungous corporation with many business interests.
Ridiculous!
Google is a wonderful little machine that you use to produce results. Search results, to be precise. If Google wasn’t that first, it would never have become any of those other things.
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Team DIGO | 05/14/2013 | in
Because clients that are really fulfilled — fulfilled as people, professionals and clients too — will become life-long clients. And in turn, recommend us. That’s how we grow. Great Clients, Great Work and Great People.
At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.
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Team DIGO | 05/14/2013 | in
Account management with a mission.
Account management is the heart of the agency. Here’s why:
Let’s start with the word “agency.” The definition I like is from Webster’s: an agency is a person or thing through which power is exerted or an end is achieved.
It is fashionable today to run away from “agency” and to denigrate it’s meaning. For ourselves, we completely reject every departure from a pure agency model. We are here to be used by others to exert power to achieve worthy ends. We reject any proposal that might detract from our operating as a pure agent. We won’t create a conflict of interest, for example by trying to own intellectual property in our creations for our client. We don’t want to get confused.
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Team DIGO | 05/14/2013 | in
Anyone who wants to get anywhere in the agency business ought to start out in account management.
Though “creative director” has been the title I’ve held for the most years of my career, I owe a good deal of my success to having started out as an assistant account executive.
BBDO Direct. 385 Madison Avenue.
Pepto Bismol was the agency beverage of choice. There were as many ulcers as vice presidents. But I didn’t know enough to be scared. That was piece of luck number one.
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Team DIGO | 05/14/2013 | in
Here is your social media update for the week.
1. Twitter Vines Get Shared 4x More Than Online Video
2. Coke Zero Mother’s Day Twitter Stunt Lets Forgetful Sons Off the Hook
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