GoSMILE
Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.
Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.
Growth Key: UNREWARDS.
Identified key insight about Fifth Third’s conservative Midwest customer — rewards needed to be real. Immediately increased participation and redemption.
Growth Key: Reposition from Shopping to Game. Guerilla/buzz promotion glamorized the excitement of winning an auction by encouraging people to “top their trophy.”
Growth Key: Reposition as Entertainment. From small independent to urban empire. 20% month-over-month membership increases for 24 months by re-framing the competitive set from fitness to entertainment.
Growth Key: Turn distrust into love.
This leading cable company grew acquisition efficiency by over 63% and reduced attrition by over 10%.
Growth Key: HEROISM.
Attracting younger blood donors to help the American Red Cross grow.
Los Angeles Times
November 22, 2010
Offlining Inc. wants you to unplug from the computer and reconnect to flesh-and-blood family and friends. Not all the time, just some of the time. Like, during major holidays. The company was created after co-founders Mark DiMassimo and Eric Yaverbaum, two plugged-in New York businessmen, “looked up” one day and became reacquainted with the things they had been missing while going online — kids, wives, birds and nature in general, according to the company website. To read more click here.
Extensive pick-up of our Offlining story for Thanksgiving. Enjoy the fruits of the Internet, but please do so responsibly ;-)
(this blogger also writes for Huffington Post)