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Author: Team DIGO

PricewaterhouseCoopers

Growth Key:
When PricewaterhouseCoopers asked us to brand their Financial Advisory Services practice, we created a campaign that connected with financial and compliance decision makers by using a little irony instead of standard corporate cliches.

 

Mission

Growth Key: ATHLETIC SKINCARE.
End-to-end launch of this athlete engineered skin care brand. Profitable in year one.

 

Syms

Growth Key: Brand Generosity Meets The Nation’s Biggest Story – Unemployment.

Attracted a younger consumer to this off-price clothing retailer with a unique promotion.

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Vitamin Water

Growth Key: PERSONIFY.
Vitamin Water has a crush on Kelly—highly successful in connecting with the younger demo they wanted to attract.

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Tappening

Growth Key: TAP A MOVEMENT.
Created a brand for tap water, sold out a year’s supply of Tappening bottles in the first 36 hours and educated consumers about the environmental cost of consuming bottled water.

 

Pfizer’s Detrol

Growth Key: Shift from Symptoms to Aspirations. Chosen for Pfizer’s first-ever foray into buzz and digital, creating the most efficient campaign in the history of the brand.Life beyond the bathroom.

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