Mark DiMassimo, CEO & Chief Creative Officer
One part social scientist, two parts creative marketer, DiMassimo is a writer, creative director, entrepreneur, experimenter-in-chief, CEO and founder of DIGO. (more…)
A Teaser of the Playlist
- 1) Jenny (867-5309) –Tommy Tu Tone
- 2) Breakfast At Tiffanys –Deep Blue Something
- 3) Dirty Deeds Done Dirt Cheap –AC/DC
- 4) All That She Wants –Ace of Base
- 5) Teenage Wasteland –The Who
- 6) Time After Time –Cyndi Lauper
- 7) Bohemian Rhapsody –Queen
- 8) Forgot About Dre –Dre
- 9) Hip Hop Horray –Naughty By Nature
- 10) MMMBop –Hanson
- 11) Pump Up The Jam –Technotronic
- 12) Tom Sawyer –Rush
- 13) More Than A Feeling –Boston
- 14) Like A Rolling Stone –Bob Dylan
- 15) Somebody To Love –Jefferson Airplane
Ruth Ayres, Director of Strategy and Marketing
What is your personal brand?
The Investigator (more…)
DIGO Brands Put Down This Blog and Go Outside
Offlining is becoming a growing trend — online. It was a topic of discussion at the recent tech conference SXSW, where Mark DiMassimo exhorted the crowd to step away from their smart phones. DiMassimo and Eric Yaverbaum are offlining pioneers, having launched Offlininginc.com, a site that encourages visitors to make an “offlining pledge.”
An article this month in U.K.-based magazine Prospect takes a closer look at the phenomenon.
“We have (at SXSW) incredibly smart people, very capable people, very motivated people – and what are we working on? What are we obsessed with? We’re obsessed with engagement, stickiness, gamification, making sure that we’re attracting people to our worlds, engaging them. We are working very very hard at making sure that when people start to interact with whatever it is that we want them to interact with, that they go as deep as they can, stay as long as they can, they come back as much as they can. So there’s this incredible creative energy focused on the “on” button. Where is the business model in the off button? Where is the business model in helping people find some balance?” – Mark DiMassimo, speaking at SXSW.
DIGO launches Proove media
– Lee Goldstein, President of DIGO; Adam Lutz, Managing Director of Proove (sm); Mark DiMassimo, CEO and Chief Creative Officer of DIGO
Something to Proove: 3 minutes with Adam Lutz
Q: Let’s start with the name. Proove.
A. Proove is our twist on prove, which is a value we live by. It is a hard word for some people to commit to…I mean it is quite a word to live up to. That’s why I like it. It says everything we are: accountable, actionable and measurable. And we’re willing to prove it, not just say it. We live (more…)
DIGO Brands SXSW
Mark DiMassimo, C.E.O. of DIGO Brands, participated in a panel discussion at the SXSW Interactive Festival this week, entitled, “Tweeting On Weekends: Are We Becoming Socially Anti-Social?” Mark was there to discuss the insights and inspirations that led him to co-found the Offlining movement in 2010. Check out these beautiful visual notes taken during the forum by illustrator Sunni Brown.
DIGO Brands the Nation’s #1 Respiratory Hospital
Nation’s top respiratory hospital launches the second “We Never Say Never” television ad.
National Jewish Health in Denver, Colorado, named by U.S. News & World Report as the #1 respiratory hospital in the U.S., has released “Camping”, the second television ad in the “We Never Say Never” campaign launched earlier this year. This (more…)
Brand. Driven. Growth.
Growth. Let’s begin with the end, with the goal: Growth. Improbable, competition-threatening, critic-silencing growth is our aim and our comfort zone. It is what our clients have come to expect. It starts with a brand story so large that the only way to live it out is to grow. And then a plan. We help you define what growth means for your organization. We help you to quantify and measure it. We help you define and test a theory of growth. Then, optimize it and roll it out. Rinse and repeat. At DIGO, the entire organization shares a singular measure of success – we succeed when our clients grow.
Driven. Growth is driven. Working side-by-side with a who’s who of world-changing entrepreneurs, we’ve learned that driving change is crucial to growth. Those in the driver’s seat at ambitious organizations appreciate our dashboard of growth-driving services. They rely on us to to explore and chart new frontiers of technology, media and culture through Brand-Driven Acquisition, Direct and Digital Marketing, Innovation, Product Development, Customer Marketing and Retention, Brand-Driven Conversations…
Brand. To make sense of life, to motivate themselves, and to guide choice in an increasingly complicated world, people need stories. Becoming one of those meaningful stories, through what you do and say, is the ultimate growth fuel. That’s brand. The art and science of building and bonding people to brands is the key to leadership, innovation and marketing in a changing world. DIGO provides brand-driven strategy, insights, naming, launching, re-launching, advertising…