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Team DIGO | 11/27/2011 | in
Digital isn’t a department or a discipline. It’s not a wall that keeps technologists in and the rest of us out. It’s simply the reality of the communications marketplace. We plan and create within this medium with one single goal: to create meaningful interactions.
DIGO’s digital services include:
- Digital Advertising
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Display Banners
- Landing Pages
- Website Design & Development
- Mobile
- E-commerce
- Innovative Platforms
- Content Development
- Social Media
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DIGOWorkSection | 11/27/2011 | in
Digital Thought Leadership. Content Marketing. Branded Content. Call it what you will. The evolution of digital media — particularly the rise of social networks — has created the opportunity for brands to build relevance and trust with their customers by participating, convening, aggregating, syndicating and publishing across multiple channels in a thoughtful way.
By offering content with real value, utility and a credible editorial position focused on topics of affinity to your customers and prospects, you can:
- Lay claim to your areas of expertise
- Sharpen and validate your point of view
- Collaborate with other experts and customers
- Get market feedback
- Deepen your connection to existing clients
- Broaden your reach
- Be relevant
Jeff Pundyk, one of the earliest publishers to make the transition from print to digital, leads DIGO’s content and digital strategy team. Jeff was publisher of the McKinsey Quarterly, McKinsey & Co.’s online and print publication on business management, from 2000 to 2010. Our team stands ready to help you put what you know to work to connect with clients, prospects, and recruits in a richer, more sustainable way.
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Team DIGO | 11/27/2011 | in
To us, direct marketing is the design discipline that is obsessed with stimulating action. Our on-site direct experience goes back decades and includes some of the most successful campaigns in recent direct marketing history.
Two forces drive the marketing successes of the future: the data/technology revolution and the need for brands to serve as the guideposts of meaning in an increasingly complex and segmented world. We stay at the forefront of these trends by serving clients who have the need and the vision to innovate and lead. Our founder is a direct marketer, and the disciplines of direct marketing infuse everything we do. We live and die by results.
We succeed when we deliver results for our clients. With this approach, we believe that every employee at DIGO is part of the direct marketing team, as is every client.
DIGO’s direct services include:
- Testing Strategies
- Direct Media
- Analytics & Reporting
- Integrated Campaigns
- Direct Creative in All Media
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Team DIGO | 11/27/2011 | in
Proove(sm) powers brand-driven growth with accountable media planning and buying. Led by digital media pioneer Adam Lutz, who has successfully deployed hundreds of millions of media dollars for top advertisers, we seek tangible business results in everything we recommend. Key performance metrics are focused on engagement of the right audiences in most cost-effective ways. The latest technology and offerings provide our clients the most efficient and strategic media plans and buys.And we are first in line to learn about the latest innovations, technology and data to help drive our clients business, driving the standard of proof into pioneering territory such as social, mobile, owned and earned media.
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Team DIGO | 11/27/2011 | in
Every campaign at DIGO is vetted by top PR talent, professionals who have been responsible for building such brands as Progressive, IKEA, Domino’s Pizza, George Foreman Grill, Tibet, H&M, and Investools, among others. Thanks to our long-standing, integrated partnership with Ericho PR, we can offer a powerful combination for brand ideas: buzz, ink and airtime. As a result, our clients receive a disproportionate amount of meaningful exposure for their investment.
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Team DIGO | 11/27/2011 | in
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
DIGO’s strategic services include:
- Brand Invention
- Brand Launch
- Brand Relaunch
- Brand Positioning
- Insight-Driven Product & Service Innovation
- Social Media Audit
- Social Media Kick Start
- Competitive Strategy
- Integrated Marketing & Media Strategy
- Marketing & Business Strategy Alignment
- Metrics for Success
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Team DIGO | 11/18/2011 | in
A weekly post on some of our favorites from around the Web.
This week’s topic: Google+ Brand Pages
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Team DIGO | 11/11/2011 | in
A weekly post on some of our favorites from around the Web.
This week’s topic: Mobile First
