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DiMassimo Goldstein blog

Welcome to our blog! Each week, our inspiring action content creators work hard to update this page with the latest and greatest in the world of DiGo.

DIGO Brands Hope

Production teams have been working overtime in and around “DIGO West” where job one is DIGO’s first campaign for the nation’s number one respiratory hospital, National Jewish Health, an organization with a well deserved global reputation, and one that with great awareness will be able to save and dramatically improve more lives. The idea: At National Jewish Health, WE NEVER SAY NEVER(TM).

Here’s DIGO president Lee Goldstein, Elizabeth Moroney of National Jewish Health, executive producer Gary Bass, writer Kevin Kearse, and creative director Jason Hirsch in the beautiful mountains east of LA, where they shot stunning television, digital and print. The type becomes a character in the campaign, which you’ll see more of shortly. To whet your appetite, here’s an interim ad that is currently running in Denver.

 

PricewaterhouseCoopers

Growth Key:
When PricewaterhouseCoopers asked us to brand their Financial Advisory Services practice, we created a campaign that connected with financial and compliance decision makers by using a little irony instead of standard corporate cliches.

 

Mission

Growth Key: ATHLETIC SKINCARE.
End-to-end launch of this athlete engineered skin care brand. Profitable in year one.

 

Syms

Growth Key: Brand Generosity Meets The Nation’s Biggest Story – Unemployment.

Attracted a younger consumer to this off-price clothing retailer with a unique promotion.

Street Teams

 

Vitamin Water

Growth Key: PERSONIFY.
Vitamin Water has a crush on Kelly—highly successful in connecting with the younger demo they wanted to attract.

 

Tappening

Growth Key: TAP A MOVEMENT.
Created a brand for tap water, sold out a year’s supply of Tappening bottles in the first 36 hours and educated consumers about the environmental cost of consuming bottled water.