April 2025 — Standard, a leading provider of insulation, heating, cooling, air purification, and home testing services in the Mohawk Valley and Capital Region of Upstate New York, has named DiMassimo Goldstein its agency of record. Together, we’re building a brand that transforms quality service into a marketing advantage — and a growth engine.
The goal: to help Standard Heating & Air Conditioning stand out in a competitive, often commoditized category with a brand that feels as solid, warm, and lasting as the service they’ve delivered for over 90 years.
DiMassimo Goldstein helps service brands move from interchangeable to irresistible. We specialize in building brands that spark trust and drive behavior — turning every touchpoint into a relationship opportunity.
Standard Heating & Air Conditioning, founded in 1928, is known throughout the Mohawk Valley and Capital Region for exceptional customer satisfaction, reliable performance, and genuine community roots. Their services include insulation, HVAC, air purification, virus protection, home testing, concrete lifting, and hot water heaters. Our job is to bring that human story to the forefront — and help write the next chapter of growth.
March 2025 — Chamberlain University, the nation’s largest and most mission-driven nursing schools, has launched a new campaign in partnership with DiMassimo Goldstein.
The work elevates Chamberlain’s reputation in an increasingly competitive education space, focusing on the extraordinary resilience and impact of its graduates. Through emotionally honest storytelling and a reimagined brand voice, the campaign empowers the next generation of healthcare professionals.
DiMassimo Goldstein helps purpose-driven institutions inspire action. We specialize in building behavior-change brands — especially when the stakes are high and the outcomes matter.
Chamberlain University, part of Adtalem Global Education, is a leader in healthcare education, with campuses nationwide and a deep commitment to student support. They don’t just train nurses — they champion them. Our work helps ensure that message comes through clearly, confidently, and proudly.
March 2025 — We’re thrilled to welcome Xemana aboard The Owner Ship by DiMassimo Goldstein. With bold ambitions and a breakthrough platform, Xemana is ready to scale — and we’re ready to guide them with Madison Avenue-level brand strategy, creative, and marketing.
Through The Owner Ship, we’ll help Xemana clarify its value proposition, strengthen its brand, and launch marketing programs designed to generate not just attention, but trust, growth, and momentum.
The Owner Ship from DiMassimo Goldstein gives founder-led businesses a proven path from brand confusion to strategic clarity, from one-off tactics to a system that scales.
Xemana is a workplace training platform tailored for the building maintenance industry. Their engaging, short-form video courses, available in both English and Spanish, are designed to seamlessly integrate into the daily routines of frontline custodial staff. By combining elements of drama and comedy, Xemana enhances employee engagement and retention of crucial safety lessons. Their mobile-friendly application ensures that training is accessible, efficient, and effective, transforming company culture and awareness of key workplace practices.
July 2024 — Spear Physical Therapy, the nation’s top-rated PT provider, has launched Unstuck Yourself, a bold, emotionally resonant campaign from DiMassimo Goldstein.
The work reframes physical therapy as not just about rehab — but about reclaiming momentum in your life. It meets the audience at a moment of friction and inspires them to take action. The campaign includes digital, OOH, brand refresh, and performance creative — all designed to help people get back to what they love.
DiMassimo Goldstein builds brands that drive behavior change — from physical health to mental shifts to daily habits. We help category leaders act like leaders — and challenger brands challenge the status quo
Spear combines world-class clinical outcomes with a deeply human, people-first experience. They don’t just heal — they coach, guide, and empower. With Unstuck Yourself, they now have a brand campaign that does the same.
March 2024 — Fidelus, a leading provider of integrated workplace technology solutions, has joined The Owner Ship by DiMassimo Goldstein.
As a company that prides itself on high-touch service and deep client loyalty, Fidelus is leveraging The Owner Ship to translate its exceptional client experience into a bold, memorable brand story. Together, we’re building strategy, messaging, and momentum — one unstuck milestone at a time. The Owner Ship by DiMassimo Goldstein gives growth-minded businesses access to elite-level brand and marketing guidance — delivered with speed, strategy, and accountability.
Fidelus has built a reputation as a true partner in unified communications, AV solutions, and workplace collaboration tools. With deep expertise in implementation and white-glove support, they’re trusted by leading firms to keep teams connected and productive. Now, we’re helping make their brand as remarkable as the service they provide.
January 2024 — DiMassimo Goldstein is proud to welcome Def Method to The Owner Ship, our program for owner-led businesses looking to grow with brand and demand strategy that scales.
Def Method is an expert partner in custom software development and agile transformation. Through The Owner Ship, we’re helping them clarify their brand promise, strengthen positioning, and build a full-funnel marketing engine to drive growth in a highly competitive space.
The Owner Ship by DiMassimo Goldstein is our bespoke offering for ambitious founder-led businesses ready to scale smart. It delivers brand leadership, marketing clarity, and creative excellence typically reserved for the bigs — made accessible and effective for the growth-stage.
Def Method, founded in NYC, is a values-driven, engineering-led consultancy that helps organizations build software people love — and build the teams that can keep delivering. Their clients include startups, scale-ups, and enterprise innovators. We’re proud to help position them for their next phase of growth.
Welcome to The Habitual. It’s nice to see you here. We hope you’ll hang out for a bit, because we have something important to tell you about big changes we’re making at DiMassimo Goldstein (DiGo).
After more than 25 years of doing well, we came together as a team and decided to do only good. We agreed to be guided by a single mission—to help form better habits that change lives for the better.
You see, people don’t always do what they know they should do. Much of marketing makes it worse. We’re not afraid to admit that, in the past, we too have contributed to that noise. Too often we have worked on things we did not believe in. But not anymore.
From now on we have decided to work exclusively on promoting better habits by building brands and businesses using Positive Behavior Change marketing.
If we can help anyone eat better, breathe easier, live longer, sleep smarter, learn faster, love deeper, feel mentally healthier, emotionally stronger, or financially more well, then we believe the investment in creating those stories will have been worth it.
Welcome to the new DiGo – The Positive Behavior Change Agency™️.
We are a community of people working around the globe with diverse talents all committed to being agents of Positive Behavior Change. We work with brands that help people make better choices and form better habits. When they succeed, better things happen for us all—individuals, organizations, and the world we all share. Helping everyone reach their potential is how we intend to reach ours.
We take this stance seriously, which is why we’ve decided to relaunch our brand, starting with The Habitual by DiGo.
The Habitual is a new publication from DiGo – The Positive Behavior Change Agency™ dedicated to helping people, businesses, and brands form better habits. Why? Because habits are the result of committed, consistent, and continuous Positive Behavior Change. There has never been a more important time for a positive statement. This is ours.
If you share our view or want to join our cause, we’ll help you find the right Positive Behavior Change for you. If you want to work for us, let Felicia know. If you want us to work for you, reach out to Lee. And if you want to learn more about Positive Behavior Change marketing, Mark is ready to chat. Finally, we’d love it if you helped share our first publication, but no pressure.
DiMassimo Goldstein (DiGo) is the world’s first creative agency focused exclusively on promoting better habits by building brands and businesses using Positive Behavior Change marketing. Over the years, we’ve lent our expertise to life-changing brands, including BetterHelp, Shutterstock, Wondrium, Partnership to End Addiction, WW (formerly Weight Watchers), SodaStream, Samsung, Echelon, Pfizer, and CVS Health, among many others across various industries. Headquartered in New York City, DiGo has teams across the globe and is committed to creating an enriching environment of diversity, equality, inclusion, and creativity. For more information, visit digobrands.com.
Looking to improve your LTV (Lifetime Value of a Customer)? I have a story for you.
My friend, a former CMO now a fitness entrepreneur, told me about his version of “The Big Problem.”
I’m willing to bet it’s a lot like the biggest problem you face in your industry.
The second week of every year is the biggest week of gym membership sign-ups. Talk about a great start.
After a visit or two, 9 out of 10 of those new gym members won’t be seen at the gym again.
Fewer than 2 out of 100 will be there by the end of the year.
Think about the influx of gym membership promotions you see leading up to the new year. When putting pencil to paper, that’s a lot of money for an advertiser (like you) to spend on customer acquisition when the retention rate is less than 2%. For all the cost of acquiring 100 new gym members, more than 98 don’t stay.
I can tell you similar stories across a broad range of industries. People don’t do what they know is best for them.
More often than not, they don’t follow through on their best intentions. Your job as a marketer is to help them. And our job is to help you improve your LTV by getting your customers to not only stick, but stay.
START – STICK – STAY
Our 3Ms Model of Positive Behavior Change Marketing process sustains Motivation and increases Momentum through the Moments that Matter for getting more members from START to STAY and beyond.
When twice as many stay, you improve your LTV by twofold, your growth accelerates, and you help many more people create habits that help them flourish. And those habits mean they will stick with your brand.
Would you like to improve your LTV? To get things going, we can give you a 3Ms analysis of your industry and show you how DiGo can blow that out into great creative for your brand. And great creative is the ultimate economic multiplier.
