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Category : Thinking

DIGO Brands Housekeepers

Everybody’s talking about Arnold Schwarzenegger’s now more than ten-year-old secret child with a longtime household staffer. The questions that typically come up are how he kept it a secret for so long and what this will do to the Arnold brand and business prospects. No one seems to bring up the housekeepers. Privy to secrets, to valued possessions and to private moments, they are often poorly paid, work long, unregulated hours and have no professional redress.  (more…)

DIGO Brands Never Says “Never”

National Jewish Health in Denver, Colorado, named by U.S. News & World Report as the #1 respiratory hospital in the U.S., is launching a new campaign created by DIGO Brands in New York City.

‘We never say never’ captures the spirit behind the extraordinary commitment and expertise that National Jewish Health brings to the treatment of people with respiratory, cardiovascular, immune and related disorders” says Mark DiMassimo, DIGO CEO and Chief Creative Officer.

“‘We never say never’ is the reason so many things that were once impossible are now routine, and it’s the reason that the intractable, the untreatable, the incurable and the unmanageable are routinely turned around at this leading academic medical center.” (more…)

DIGO Brands Fifteen Years

Royal Honeymoon Rumors Swirl. President Obama At Ground Zero. DIGO Marks 15 Years of helping visionary leaders grow brands and businesses. It’s a big week! We’ve gotten to see a lot of history up close in the past decade and a half. We had a front row seat for the pc goldrush, the first dot com boom and bust, the attacks of September 11, 2001, and the devastating fiscal aftermath, the electronification of the markets, the meltdown of 2008, the socialization and gamification of everything…

Through it all we joyfully hastened the extinction of dinosaur business models while championing the sometimes spectacular rise of new ones.In our first 15 years, we’ve relished the hard work of growing brands, campaigns and businesses. Even more so, we’ve loved building the relationships and credibility that continue to drive us relentlessly forward.People you will admire, will tell you how we committed to their success, then drove ourselves and everyone involved to do what it took to deliver what we promised, and more. People with whom we have been privileged to change the world, either a little or a lot. People who believe as we do, that there is no success without commitment.

So here’s to the next 15 years of Brand. Driven. Growth. Let the adventure continue!


A Teaser of the Playlist

    • 1) Jenny (867-5309) –Tommy Tu Tone

    • 2) Breakfast At Tiffanys –Deep Blue Something
    • 3) Dirty Deeds Done Dirt Cheap –AC/DC
    • 4) All That She Wants –Ace of Base
    • 5) Teenage Wasteland –The Who

    • 6) Time After Time –Cyndi Lauper
    • 7) Bohemian Rhapsody –Queen
    • 8) Forgot About Dre –Dre
    • 9) Hip Hop Horray –Naughty By Nature

  • 10) MMMBop –Hanson
  • 11) Pump Up The Jam –Technotronic
  • 12) Tom Sawyer –Rush
  • 13) More Than A Feeling –Boston
  • 14) Like A Rolling Stone –Bob Dylan
  • 15) Somebody To Love –Jefferson Airplane


DIGO Brands Put Down This Blog and Go Outside

Offlining is becoming a growing trend — online. It was a topic of discussion at the recent tech conference SXSW, where Mark DiMassimo exhorted the crowd to step away from their smart phones. DiMassimo and Eric Yaverbaum are offlining pioneers, having launched, a site that encourages visitors to make an “offlining pledge.”

An article this month in U.K.-based magazine Prospect takes a closer look at the phenomenon.

“We have (at SXSW) incredibly smart people, very capable people, very motivated people – and what are we working on? What are we obsessed with? We’re obsessed with engagement, stickiness, gamification, making sure that we’re attracting people to our worlds, engaging them. We are working very very hard at making sure that when people start to interact with whatever it is that we want them to interact with, that they go as deep as they can, stay as long as they can, they come back as much as they can. So there’s this incredible creative energy focused on the “on” button. Where is the business model in the off button? Where is the business model in helping people find some balance?” – Mark DiMassimo, speaking at SXSW.


DIGO launches Proove media

– Lee Goldstein, President of DIGO; Adam Lutz, Managing Director of Proove (sm); Mark DiMassimo, CEO and Chief Creative Officer of DIGO

Something to Proove: 3 minutes with Adam Lutz

Q: Let’s start with the name. Proove.
A. Proove is our twist on prove, which is a value we live by. It is a hard word for some people to commit to…I mean it is quite a word to live up to. That’s why I like it. It says everything we are: accountable, actionable and measurable. And we’re willing to prove it, not just say it. We live (more…)