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Category : Thinking

Bias Toward Action.

Capture, delegate and execute action steps. I’m told that Harvey Weinstein has two assistants that follow him around and catpure every single action step from every meeting and conversation.

Then they go down those lists and check off actions until they are all competed. Every day.

Harvey has acheived some miraculous things. A lot of miraculous things. In fact the list of things he’s produced on the Internet Movies Database includes 239 titles! And there’s a lot of good stuff here. In fact, you’ve got to see it…so here it goes…Read more.

Don’t be better. Be different.

We try to be good children. We have a report card of As and Bs and one C, and we focus on how to turn the C into a higher grade.

What’s wrong with us? Well, perhaps it starts with a question, What’s wrong with us. A better question is what’s different about us? And who can that matter and how?

The stone cold marketing fact is that it works much better to be different than better.

Would you rather be The Ground Round or Hooters, assuming business success were criteria. Let’s face it, there are a lot of restaurants offering greasy fries, dark decor and lots of undercooked beef.

But how many mammary-themed restaurant chains are there? (more…)

Celebrate the Messenger
















I don’t shoot the messenger. Ever.

When someone brings up bad news, raises a controversial subject, or just tells the ugly truth in a meeting, I go out of my way to praise the messenger right there and then.

I want to make an example of them for everyone else. THIS is what I’m looking for. Honesty. Openness. Realness. Challenge.

If you don’t do this, you will hear less and less of the truth. And then where will you be?


Can You Be Too Smart For Advertising?

Early in my career, I came in to find I had a new boss. It wasn’t long before he shared with me the following priceless and absolutely useless advice, “Mark, being too smart can be a disadvantage in this business.”

Inside my big brain, I thank him every day for the motivation that remark still gives me. Every successful day of my career is at least in part a victory over the stupid, thoughtless, and hackish impulses that are inside of every one of us. (more…)

If you want to know the future, invent it.

There are so many excuses. So many shades of red and yellow light. You need to see these for what they are, or you’re going to take “Wait” for an answer.

We never get all the facts. Speed chess masters. Champion poker players. Genius stock traders. Anyone who runs a business, a marketing campaign or a brand – they all have one thing in common. They make better decisions with nothing like all the facts.

In other words, they gaze into the same cloudy ambiguity that everyone else sees, and they choose a better path. (more…)

We need GO lessons.

All of us. We are taught what it should be, but we’re not taught what to do about it.

Jason Fried, founder of 37 Signals, the little firm behind revolutionary products like Ruby on Rails open source programming language and BaseCamp, writes in his wonderful book REWORK, “Start making something.”

He quotes director Stanley Kubrick’s advice to aspiring filmmakers:

“Get hold of a camera and some film and make a movie of any kind at all.”

Kubrick knew that when you’re new at something you need to start creating. The most important thing is to begin. So get a camera, hit Record, and start shooting.


Digital isn’t a department or a discipline. It’s not a wall that keeps technologists in and the rest of us out. It’s simply the reality of the communications marketplace. We plan and create within this medium with one single goal: to create meaningful interactions.

DIGO’s digital services include:

  • Digital Advertising
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  • Search Engine Optimization (SEO)
  • Display Banners
  • Landing Pages
  • Website Design & Development
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  • Innovative Platforms
  • Content Development
  • Social Media

DIGO Thought Leadership

Jeff Pundyk

Digital Thought Leadership. Content Marketing. Branded Content. Call it what you will. The evolution of digital media — particularly the rise of social networks — has created the opportunity for brands to build relevance and trust with their customers by participating, convening, aggregating, syndicating and publishing across multiple channels in a thoughtful way.

By offering content with real value, utility and a credible editorial position focused on topics of affinity to your customers and prospects, you can:

  • Lay claim to your areas of expertise
  • Sharpen and validate your point of view
  • Collaborate with other experts and customers
  • Get market feedback
  • Deepen your connection to existing clients
  • Broaden your reach
  • Be relevant

Jeff Pundyk, one of the earliest publishers to make the transition from print to digital, leads DIGO’s content and digital strategy team. Jeff was publisher of the McKinsey Quarterly, McKinsey & Co.’s online and print publication on business management, from 2000 to 2010. Our team stands ready to help you put what you know to work to connect with clients, prospects, and recruits in a richer, more sustainable way.