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Category : Thinking

DIGO Brands The End of the World

The May 21 Rapture was rescheduled for October 21, and as communication practitioners and good citizens, we at DIGO wanted to do our part to ensure a safe, smooth rapture event for all, even those of us who get left behind. That’s why we agreed to take on this assignment from the NYC Rapture Readiness Committee, which reminds New Yorkers who plan to be raptured about what steps to take to make sure they don’t leave behind more of a mess than necessary. After all, Jesus was pretty big on neighborliness. Learn more at www.rapturereadynyc.org.

Game Changing Isn’t Game Winning

We love game changers. They drive the world forward. They are the natural force in national selection. They are the good guys of business. And I want them to win. I want them to end up on top.

But, often they don’t. Because game changing and game winning don’t automatically go together. (more…)

Match Words and Pictures

Talking things out can be a time waster. Especially when we imagine that once we agree on the words that all is solved, never suspecting that the pictures in our heads are not the pictures in other people’s heads. One of the most useful things we do with clients is simply to match words and pictures.

This simple process is so rare and such an effective shortcut to better communication that I would seriously recommend it to relationship counselors for serious consideration! (more…)

DIGO Brands Your Green Actions

Fresh in-market work from DIGO for brilliant client Recyclebank, the leading rewards program for your recycling and all your green actions. We’re so proud of this work and the impact it can have on families, communities and the environment we all share. We also think it’s a beautiful, elegant solution and we like looking at it! But… before you do, will you do something that will make you feel good? Go to Recyclebank.com and sign up to be rewarded for your green actions. It’s Free. There is absolutely no cost or obligation. No cost to you, ever. And, you get stuff… just for being good to your environment. You recycled. You carpooled. You rode your bike. Just report it on the site and Recyclebank rewards it. It’s “the first rewards program approved by planet earth!”

Digo Brands Multi-Tracking

You’ll find this works in most situations. Typically, there is an ideal. It may even be attainable. People may not be clear about how long it will take to get there, but they are enamored of it. Most teams, left to their own devices, will ruminate on this project of getting to the ideal for weeks, months, even years.

On the other hand, there is the attainable. The immediate opportunity. The low-hanging fruit. This is not a bitter fruit at all, but typically a quite tasty variety at the peak of ripeness, and within easy reach. Yet people will sit under that tree and plan for next year’s harvest and let those cherries rot on the vine. (more…)

DIGO Brands Our Mission

We do lot of things that ultimately add up to one thing: we help companies grow. We do that by building brands. And we do that with a myriad of different tools. Research. Strategic planning. Media planning. PR. Social media. Design. Direct response. All of that in addition to what people have now come to call “Traditional advertising,” i.e. television, print, and digital. All of it just comes down to communicating in a way that makes it easy for people to like your company. (more…)

Finding The Right Ideas

We are in the idea business. Actually, we’re in the business of executing ideas in service of very specific goals. But, to do so, we need to generate a large number of ideas. And, to do that really well, we spend a fair amount of time thinking about how to get to the greatest number of ideas and then how to separate the good — and even the great ideas — from the right ideas. (more…)

The Tale That Tells Itself

By Mark DiMassimo

A closet down the hall from my office is about half full of brooms. Whisk brooms, push brooms, straw brooms… even a few bronze and pewter miniatures.

I don’t ask for them, I don’t encourage them, but people keep on bringing. or sending them to me and they have been for years.

It started more than fifteen years ago when I wrote about leaving a senior position at a big, bureaucratic agency. “I bought a broom,” I wrote, “and showed up at a great agency I had read about in the press. I took my broom to the top guy there and I said, “I’ve realized I’d rather sweep the floors in a great place than rule a mediocre place.” (more…)