A good friend of mine nearly died when he was 35 years old. Something to do with a heart valve.
He needed an eight-hour operation.
Before the operation, the surgeon looked at my friend and said, “I’m not worried about you. There are going to be 26 experts in the room all working together to make sure that you are OK in every way. I trust these people without question, and I’ll be there every step to make sure. You’ll be OK.”
Then the Dr. turned to my friend’s wife and said, “But I am worried about you. You’ll be off on your own, waiting, and it can feel like an eternity…” The doctor proceeded to tell my friend’s wife some things that would help her get through the waiting and some resources that were available to her. (more…)
We pride ourselves on doing heroic things for our clients. But working with organizations like National Jewish Health puts that kind of heroism in perspective. In our client’s organization, people are routinely retrieved from death’s door, as NJH is recognized as the world’s leader in curing MDR (Multi-Disease Resistant) lung infections. Returning soldiers have hope of better heath and breathing because of National Jewish Health. The best practices of respiratory medicine, the technology that becomes the standard, and the breakthroughs that give people life and breath… it really is true that the people of National Jewish Health NEVER SAY NEVER. (more…)
Growth Key: A National Role.
The premier respiratory hospital in the nation hired DIGO to create its first-ever national campaign.
Nation’s top respiratory hospital launches the second “We Never Say Never” television ad.
National Jewish Health in Denver, Colorado, named by U.S. News & World Report as the #1 respiratory hospital in the U.S., has released “Camping”, the second television ad in the “We Never Say Never” campaign launched earlier this year. This (more…)
Growth Key: Activate emotion. Socialized the campaign building pride, participation and evangelism among self-directed cancer patients and influencers.