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Tag : marketing

Every Touchpoint Matters.

Just wrote the welcome message for our DiMassimo Goldstein employee Intranet. Thought I’d share:

Welcome to the Growth Agency Network.

If you only remember three words, remember these: EVERY TOUCHPOINT MATTERS

In the center of you there is a double helix of DNA that sets in motion who you become. Clip a fingernail and this same code is there.

In the center of every experience is the truth of the brand. If the reception desk is boring, the brand is boring. If the invoice has no charm, the brand has no charm.

An inspiring receipt. A stylish notepad. A creative collection letter. A box with spots. A one-page owners manual.

Empires have been built on such small things as these.

If it is, it is a part of the brand.

Brand. Driven. Growth. That’s four, five and six. That’s how we do it.

Banner, hang-tag, balloon. Truck to television commercial. If we can do it, we can make it deliver the brand.

Here we tend to these individuals we call brands. We grow and evolve them. And we can tell you what is in the fingernail, before you clip it. (more…)

DiMassimo Goldstein Wins L’Auberge

MediaPost News, By Amy Corr
Pinnacle Entertainment has selected DiMassimo Goldstein as AOR for its L’Auberge branded casinos in Lake Charles and Baton Rouge, LA. The agency is charged with developing and implementing an overarching brand strategy and bringing a new campaign to market including advertising, direct, digital, social, design and media planning and buying.

To see the original post, click here.

The Founder CEO, A Marketer’s Orientation.

I love working for and with Founder/CEOs.

No doubt, this makes me an eccentric marketer and an odder ad guy, and casts extreme suspicion on my membership in the creative community.

Marketers are supposed to want to run their own empires – otherwise why spend all that money on a Harvard MBA and all that energy climbing the corporate ladder? Creative directors think the ideal client listens to their presentations, and then applauds. Ad agencies think their job is to please the target audience no matter what the client might think.
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Seven Ways To See Beyond The Next Quarter.

Jeff Pundyk, CMO.com

It’s a new year with new goals, and you have rededicated yourself to driving results. You are focused and energized. Head down.

Wait. With your head down, you just might miss the signs of change, the subtle shifts that signal that your customers are operating in a different way, that competition is coming from someplace unexpected, that the nature of your opportunity has changed.
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How To Turn Your Digital Thought Leadership Into Business Development.


You made the move. You invested heavily to put your thought leadership online. Now you’re wondering what happened to all of the cost savings and audience growth you were promised.

Don’t blame digital. For B2B firms that view their online journals as a forum to host an open exchange with readers, the rewards are there. What’s more, the very tools used to create the exchange can be a rich source of data to help guide ongoing marketing efforts.
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Hey… check this out.


Turns out the Obama Campaign direct marketing and analytics team learned what we’ve learned many times over, that “the casual tone” often works best.

Whether you’re thinking in terms of “direct response,” “click-thru,” or “engagement,” camouflage — looking like something else that would naturally appear in the context and typically invite engagement, like a note from a friend in the email inbox — is typically a highly effective tactic.
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Forget Marketing Campaigns, Think Marketing Products

The traditional role of the marketer is to influence buyers at the moments they are considering a purchase. But digital platforms and, more pointedly, social media have spread those moments over wider and wider areas, introduced unexpected advisers from unlikely sources, and managed to both contract and expand the consideration process, making it increasingly expensive for marketers to engage prospects and customers at the right times with the right message.
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