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Tag : marketing

Ping pong might save your career.


Any agency worth its salt has a ping pong table. It’s a pervasive phenomenon, but why?

As David Ogilvy said, “When people aren’t having any fun, they seldom produce good advertising.” There’s definitely been research to back that statement up; one study from Australia showed that cruising the internet just for fun during work hours increased productivity in employees. As the study author put it: “People need to zone out for a bit to get back their concentration… Short and unobtrusive breaks, such as a quick surf of the Internet, enables the mind to rest itself, leading to a higher total net concentration for a days’ work, and as a result, increased productivity.” (more…)

Clients are people.


Phil Gable
Creative Director

It seems like a simple enough truth. It doesn’t take that many Venn diagrams to reach this conclusion. But it’s easy to slip into the pattern of viewing clients as just forces in nature that must be overcome, instead of seeing them for what they really are – human beings who happen to be paying us to solve a some of their problems. (more…)

Hang Out With A Bad Crowd.


Stuck? Blocked? Or worse, mediocre? Boring? Average?

Maybe you’re hanging out with the wrong ideas. You see, your best ideas aren’t going to be found in a crowd of professionals all dressed for the office. The great idea isn’t the guy wearing the cooler tie. That crowd can’t help you now.

Your best ideas are where you might never think to look. They are right there in the middle of the crowd of your worst ideas. They are with the rude, the preposterous, the angry, the unpolished, and the infantile. (more…)

Don’t Blame Digital.


Learn how to turn your online presence into an analytic guide to making smart marketing choices in an article our colleague Jeff Pundyk wrote for CMO.com.

Jeff has spent his career creating digital content aimed at professional audiences, most recently at management consulting firm McKinsey & Co. Now he’s teamed with DIGO Brands – as you know we’re a full service agency with deep B2B roots — to help our clients use digital to connect with clients, prospects, and recruits in a richer, more sustainable way.

Love What You’re Selling.


If you’re selling something, you should love everything about it. You should suck the juice out of the parts that others just throw away. You should devour the rind and make tea from the seeds.

Your job is not to seem the most sane, balanced and detached individual in the world. You should be on fire with this thing whatever it is. Hear Steve Jobs talk about Apple technology. Read what Howard Schultz has to say about coffee. You must be entrancing, and the only way to do this is to be yourself entranced (more…)

The Last Slide-Rule Manufacturer.


If you want to look at the downsides and limits of “market category thinking,” the slide rule category provides some excellent examples. Keuffel & Esser Corporation, a company founded in 1867 in Manhattan is a good place to start. In 1962, the company introduced it’s DECILON slide rule into the booming market for slide rules, and on the strength of this line was able to go public on NASDAQ in 1965. But by 1982, the firm was forced to declare chapter 11 bankruptcy. This same year, AZON corp buys ownership of K&E Trademarks and K&E is no more. [1]

ARISTO had over a century of slide rule production, but was forced to close in 1978. [2] (more…)