In the latest episode of “The A-List” podcast, host and DiMassimo Goldstein Chief Creative Officer Tom Christmann sits down with creative maestro Dan Kelleher, Chief Creative Officer at Deutsch. Dan has worked at many of the world’s most renowned agencies, including Saatchi & Saatchi, BBDO, Cliff Freeman & Partners, and DeVito/Verdi. His work for brands such as BMW, DIRECTV, General Mills, FedEx, and Guinness has earned some of the industry’s top awards. Bill Clinton once said that his favorite commercials were the “Cable Effects” spots for DIRECTV, which Kelleher helped bring to life. Dan was also responsible for bringing us the BMW Super Bowl ad, “Newfangled Idea,” which Ad Age ranked among the best Super Bowl ads of all time.
Tune in to hear Dan discuss how perseverance paved his path to success, what today’s creatives can learn from the “funny vs. not funny” wall, and why honesty is the key to great client relationships.
[0:00 – 1:35] Intro
[1:36 – 7:04] Growing up in Plainfield, New Jersey, being passionate about art and deciding that medical illustration wasn’t the right field for him
[7:05 – 11:35] The Rocky of advertising: how perseverance landed him his first job in the print production department of Ammirati & Puris
[11:36 – 20:39] Working on his portfolio, attending ad school, and learning the ropes from great bosses
[20:40 – 29:32] Getting hired in his first creative role as junior art director at DeVito/Verdi
[29:33 – 34:36] Moving to Cliff Freeman & Partners and selling his first TV spot for Staples
[34:37 – 43:44] Lessons for young creatives from the “funny vs. not funny” wall
[43:45 – 49:14] Dan and Tom discuss their time at BBDO working for Gerry Graf
[49:15 – 54:32] Working at BBDO, getting more client interaction, and filming with Burt Reynolds
[54:33 – 59:50] The importance of honesty in developing great client relationships
[59:51 – 62:24] The value of building a strong agency culture
[62:25 – 69:20] What Dan looks for in a portfolio today and his one piece of advice for young creatives
[62:21 – 70:50] Outro
“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.
We’re proud to announce that our new campaign for inspiring action client Affinity Federal Credit Union officially launched last week!
Affinity is an organization built around empathy, and those values and behaviors are communicated on every level and throughout every brand touchpoint. Affinity members are unified, supportive and inclusive. It’s their money. It’s their organization. We wanted to bring that emotional connection to life in an iconic way.
The new campaign, titled “A Community Connected,” showcases the life-changing benefits that each member provides one another. Using real members with real stories, this campaign perfectly captures how belonging to Affinity means belonging to something better.
The highlights of the campaign are the three videos in which Affinity members themselves are the stars. We asked members to record selfie videos detailing their inspiring experience with the credit union, and we worked to compile these videos all into powerful ads.
We continue to be inspired by how Affinity improves the lives of the members and communities they serve through community credit, and we couldn’t be prouder to be their agency.
Two weeks ago, we interviewed Media Director and SXSW veteran Rebecca Weiser on what she expected out of this year’s conference down in Austin.
We asked her to take over the DiMassimo Goldstein twitter account – which you can check out here – and share her experience with all of our followers. This year, like all of the others before it, was full of inspiring brand surprises and creative guest speakers. Having been to SXSW six years in a row, she also provided a few pointers and tips for first-time attendees. If you happened to miss her real-time coverage, don’t panic: we’ve got you covered here. Check out a brief recap of her incredible week below:
The Facebook house and the Chips Movie donut shop both had some truly inspiring actions.
As many expected, virtual reality played a major role at this year’s SXSW. Here’s a sneak-peak into some of Rebecca’s favorite VR experiences of the weekend.
Storytelling was a prominent feature in many of this year’s events.
We’re already counting down the days to next years’ event, and as always, we’ll be there!
My largest obstacle was finding a career that inspired me.
From the very first time I can remember thinking about what my career would be, I always knew I would be an attorney. As a child and teen, I prided myself on being able to argue with the best of them – and win. I entered college knowing that I was four years away from entering law school and finally being close to fulfilling my destiny. The first dent in this dream was being waitlisted by my law school of choice. I was devastated to learn that the rest of the world didn’t see my destiny as clearly as I did. The second dent occurred when I “settled” on a different law school and spent the first semester painfully bored in every single one of my classes and finding nothing in common with any of my fellow students. I wasn’t nearly as in love with being a year 1 law student as they were. I was stunned to realize that my own heart and mind weren’t in line with this dream I’d had since childhood. The third, and final, dent occurred when I took the second semester of law school off and spent a few months temping at a law firm. I thought that maybe living and breathing inside my ultimate goal would reignite my passion, help me find my way. It didn’t. It only solidified what I had slowly come to realize. I didn’t want to be a lawyer. But what does a twenty-something do when the one and only dream she’s ever had is no longer the reality she wants? I love to read and was an English major in college, so I explored going to graduate school for literature. But I was tired of listening and talking. I wanted to do. I’ve always loved tutoring and studying with other people. So I eventually ended up in the Golden Apple program, a competitive program that offered an accelerated path to my master’s in education and my teaching certification. I started my teaching career in Chicago and spent three years in education, contributing what I could to the community and my school. But I started to realize that while I absolutely loved my students, I still wasn’t in love with what I was doing. I was happy and comfortable. But that comfort didn’t feel right to me. I started to wonder if maybe my path needed to lead me outside of the comfort zone of Chicago, where I grew up and where my entire family lived.
So my husband and I packed up our car and moved to New York. From that first scary night in a new city, I knew that we had made the right move. The day I was offered an internship at DiMassimo Goldstein, I just knew that, again, I was on the right path. My entire family and all of my friends thought that I was crazy taking such a big risk. That, at my age, an internship, followed by a full-time position as the agency’s first-impression manager, was a huge step back from my years as an award-winning teacher. But I told them to have faith, because it felt right to me. Even with how strongly I believed that I had finally found my path, I never could have imagined the amazing 11 years that I’ve had with this agency. Eleven years of inspiration, challenges and amazing growth. From intern to CFO and partner. What an amazing dream.
What are the lessons that I’ve learned from this incredibly long story? Don’t settle. Use whatever opportunities you’re presented with to seek out what inspires you. What makes you feel challenged. What helps you grow. What allows you to feel alive and engaged. Look for chances to make yourself uncomfortable. Allow yourself to feel the butterflies and the nervous energy.
When a brand inspires action in a way that demonstrates love, courage, and understanding like Airbnb did this past week – we celebrate them.
As part of their new campaign titled “We Accept”, the company recently announced that the Airbnb community will provide free housing to refugees and those recently barred from entering the US.
Airbnb believes in the inspiring idea that no matter who you are, where you’re from, who you love, or who you worship, you deserve to belong. They then sprung that idea into action in a meaningful and iconic way. It’s a powerful stance from a brand committed to helping people live better lives.
So on behalf of all of us at DiMassimo Goldstein, we’d like to thank Airbnb for putting humanity first and reminding people everywhere that empathy wins.
If you want to inspire action as well, you can donate here to assist those in need.
Our Chief Mark DiMassimo has been a very busy man these past couple of weeks, speaking with different journalists and providing commentary on this year’s big game. If you’ve missed any of articles, we’ve got you covered. Here’s a look back on the biggest week in advertising!
Mark talked stunts and events with Mae Anderson of the Associated Press. Her article can be read here.
Mark chatted with Bertin Pellegrin of B on Brand to discuss the role of politics in this year’s commercials.
Read what Mark had to say about that buzz worthy Budweiser spot in this article for Quartz.