A few social media highlights to start your week…
Here are your social media hits for the week. Enjoy!
1. The White House Live-Tweeted Obama’s Inauguration
2. Instagram Is About to Start Sharing Your Data With Facebook
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A few social media highlights to start your week…
Sorry for the delay on the update this week, but there was a big announcement from Facebook today that we were waiting to include. Enjoy!
1. Facebook Introduces ‘Graph Search,’ New Search Engine
2. New Myspace Opens to Public Riding Timberlake’s Coattails
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Seven Ways To See Beyond The Next Quarter.
Jeff Pundyk, CMO.com
It’s a new year with new goals, and you have rededicated yourself to driving results. You are focused and energized. Head down.
Wait. With your head down, you just might miss the signs of change, the subtle shifts that signal that your customers are operating in a different way, that competition is coming from someplace unexpected, that the nature of your opportunity has changed.
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Change What’s Changing In Media.
People get ahead of advertisers, and when they do there is opportunity for change agents like you to seize advantage.
In this case, a few words from the very smart to the wise should be sufficient to get some productive conversations going.
Mary Meeker of venture capital firm Kleiner Perkins analyzed the percentage of time spent on each medium and compared it to ad spend. She found consumers spend 26% of their media consumption time online, while marketers spend 22% of their ad budgets on digital. TV should fare better, with consumers spending 43% of their media time watching TVand marketers spending 42% of their ad budgets on the thing we used to call the “tube.” Mobile is the area best poised for geometric growth, as consumers are now spending 10% of their time with mobile, while marketers are only spending a wee 1% of their ad budgets there.
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AliveCor Leads Change, Says Washington Post
DIGO client AliveCor has been featured in many publications subsequent to the recent announcement of FDA approval for their life-changing heart monitor device. The AliveCor Heart Monitor makes it easy to do a medical quality ECG with an iPhone. (more…)
A few social media highlights to start your week…
1. New Scam Targets Facebook Page Owners
How to Write a Winning Essay.
I wrote this little system to help my twelve year olds write their school assignments, then took a look at it and realized it would work pretty well for you and me too. Enjoy!
1) Talk it out. Find a subject that really interests you. Play around with a few different “points to prove” until you come up with one that really excites you.
2) Write down your main point. Make sure you’ve really stated it clearly and well.
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5 Classic “Reframing” Movies You Must See Again!
So, by now you know I’m obsessed with reframing. In short, it goes like this: Your brain is a lazy piece of meat, it needs to be shocked into seeing things differently!
I absolutely love these classic movies and each one of them is all about reframing. If you want to become a master of changing perceptions, do as I do and watch them again and again. It’s fun work.
1) A Christmas Carol. Charles Dickens classic employs the ghosts of past, present and future to change an old man’s mind, which changes his life. Get to know it like the back of your hand.
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