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Team DIGO | 01/03/2013 | in
Happy New Year and welcome back!
1. In reference to the privacy policy changes, Instagram released this statement. Your photos are safe—hurray!
2. Facebook 2012 A Year in Review
3. Top 10 Most Influential People on Facebook
4. 75% of World Leaders on Twitter
5. Is Snapchat the Next Frontier for Marketers?
6. Facebook Removing Attribution When Pages Post Via Third-Party Apps
Viral Content:
YouTube’s 20 Most Shared Ads in December
Portlandia Spoil Alert Sketch Spoils Everything
Puppy’s First Christmas
By
Team DIGO | 12/20/2012 | in
Some more enticing details of the DIGO holiday goodies. That’s DIGO spelled “DiGo” in a festive script font.
Happy Holidays!
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Team DIGO | 12/18/2012 | in
You made the move. You invested heavily to put your thought leadership online. Now you’re wondering what happened to all of the cost savings and audience growth you were promised.
Don’t blame digital. For B2B firms that view their online journals as a forum to host an open exchange with readers, the rewards are there. What’s more, the very tools used to create the exchange can be a rich source of data to help guide ongoing marketing efforts.
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Team DIGO | 12/17/2012 | in
Turns out the Obama Campaign direct marketing and analytics team learned what we’ve learned many times over, that “the casual tone” often works best.
Whether you’re thinking in terms of “direct response,” “click-thru,” or “engagement,” camouflage — looking like something else that would naturally appear in the context and typically invite engagement, like a note from a friend in the email inbox — is typically a highly effective tactic.
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Team DIGO | 12/14/2012 | in
Double Cross Vodka sponsors some fantastic events. One event was Speak Up for Autism at 1OAK where people came together to raise money for autism. Guests at this event participated in a silent auction while sipping on Double Cross Vodka. Some enjoyed themselves in the Double Cross VIP section where each table had their own bottle of Double Cross Vodka.
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Team DIGO | 12/12/2012 | in
The traditional role of the marketer is to influence buyers at the moments they are considering a purchase. But digital platforms and, more pointedly, social media have spread those moments over wider and wider areas, introduced unexpected advisers from unlikely sources, and managed to both contract and expand the consideration process, making it increasingly expensive for marketers to engage prospects and customers at the right times with the right message.
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Team DIGO | 12/11/2012 | in
Our client AliveCor recently received FDA approval and a medical grade mobile ECG device, revolutionizing the mHealth industry. The device snaps on the your iPhone 4/4S, and with the quick download of a free app and setting up a free account, medical professionals can now take ECGs anywhere, anytime.
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Team DIGO | 12/11/2012 | in
Instinet is the go-to ECN for institutional brokers because of their intense focus on optimizing their technology – to the exclusion of doing a lot of other things that most companies would consider normal.
