Saint Luke’s Health System
For the staff at Saint Luke’s, providing excellent care is more than a professional obligation – it’s a calling. To show what that means to people on a personal level, we brought some real patient stories to life.
Rapture
Harold Camping predicted that the Rapture would occur in May 2011. And again in October 2011. And most recently in December 2012. So to help New Yorkers prepare, we created the NYC Rapture Readiness Committee.
FreshDirect
It would be great if everyone had time to carefully select their own food right at the source. But since no one does, there’s FreshDirect. That’s the premise behind the “Grocery Shopping Perfected” campaign, which positions FreshDirect as the most convenient way to get premium quality groceries.
DIGO brands the holidays.
The twelve days of the DIGO holiday party continue… kind of like an adventvertising calendar.
Guide to Business Cursing – The Email Version.
In my e-book, DIGITAL@speed, I included a brief guide to business cursing, explicating in hard language and a light-hearted tone the various ways in which deftly deployed common swear words can speed up a process.
Well, I’ll be damned! Now, the Obama Campaign has come out with another proven use of tactical swearing to improve results – the email subject line! The campaign learned that throwing out minor profanity such as “Hell yeah, I like Obamacare” got big clicks.
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A few social media highlights to start your week…
Lot’s of good stuff happening in the social world this past week. Enjoy!
1. See What You’ll Look Like Old With Merrill Edge’s “Face Retirement”
2. Social Media Use Leads to Real-World Actions
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Like an Internship in the CIA, Plus Vodka.
My first day I sat down and I thought “I am a spy working for an advertising agency!”
Each week I am given a list of events for Double Cross Vodka. When I attend these events I make sure to write down how they set up, what the brand presence is and if anyone talks about the brand. I document the night by taking photos.
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People who love you don’t unsubscribe.
We who email naturally worry about unsubscribers. We limit how much email we send for fear of wearing out patience and in the confident expectation of diminishing returns. That’s probably a good thing.
But there is evidence to suggest that, at least for certain brands, there is a better approach to optimizing email success. It comes down to sending as much as possible, while testing for diminishing returns. The Obama email team did this and found that, for them, there was no limit.
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