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Team DIGO | 10/09/2012 | in
By MARIA PANARITIS
FreshDirect.com, the Internet-only grocer that has built a devoted flock of click-and-buy shoppers in the high-rises of New York and across its suburbs, rolled delivery trucks into Philadelphia on Monday to launch its first expansion beyond the Big Apple.
Although initially delivering only to households in and around Center City, the company that hawks farm-to-doorstep produce, meticulously selected seafood, and prepared dinners, along with supermarket staples, hopes to expand deeper next year into the Philadelphia region, building upon this area’s reputation as a food lovers’ haven.
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Team DIGO | 10/09/2012 | in
Unlike most agencies, we do not bill by the hour.
I think you all know that I love to work and that I put in a lot of hours. But my focus is on results. The focus is on the results produced. For example, if you’re an account person, are you getting the best results and the best relationship for getting those results for your clients? (more…)
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Team DIGO | 10/08/2012 | in
Here is your weekly social digest!
1. Facebook Reached 1 Billion Users.
2. Facebook Launches Pinterest-esque “Want-able” Product Photos.
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Team DIGO | 10/02/2012 | in
Here’s your weekly dose of social–enjoy!
1. Facebook gifts are back, but this time they are not virtual.
2. In response to comments on her recent weight gain, Lady Gaga starts a body revolution with her little monsters.
3. Facebook introduces ads re-targeting.
(more…)
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Team DIGO | 09/26/2012 | in
By STUART ELLIOTT
FreshDirect, the online home-delivery grocer, is preparing a new advertising approach as it seeks to, er, um, freshen its brand image.
A campaign scheduled to begin this week is to introduce a theme, “Grocery shopping perfected,” that is intended as a more engaging way to express the company’s philosophy than current lines like “A new standard for grocery shopping.”
The new theme is part of a revamped pitch aimed at busy consumers — primarily working mothers — who care enough about the quality and provenance of the food they buy to pay FreshDirect’s prices. (more…)
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Team DIGO | 09/26/2012 | in
1. 50% of consumers say that they value a brand’s Facebook page more than its website. Check out the infographic.
2. At the Emmys Sunday night, Jimmy Kimmel orchestrated a prank where he asked viewers to tweet that Tracy Morgan had fainted at the show. The story generated over 25,000 tweets.
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Team DIGO | 09/19/2012 | in
With the stage now set to reduce the restrictions on how privately traded securities can be marketed, there’s a very real concern that unsophisticated investors can be mislead by advertising for risky or even fraudulent investments.
Concerned opponents of the change conjure up images of billboards, TV ads and telemarketing calls touting high-risk investment opportunities to the unsuspecting masses. Yes, dishonest and unethical marketing happens, and sometimes it even works. Neither is unique to financial services. (more…)
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Team DIGO | 09/18/2012 | in
Donald Lawson, who claimed his Powerball prize last month in Michigan, doesn’t think so. At $337 Million, it’s the 3rd largest Powerball jackpot ever.
“Yeah, I’m a millionaire now, but I’ll still go to McDonald’s. I don’t like filet mignon or lobster. A simple life. That’s what I want to continue to do.” Lawson stated last week, when asked how his life was going to change. (more…)
