DIGO Archives | Page 5 of 18 | DiMassimo Goldstein

Need help growing
your brand?

Call Lee at 212.253.7500

or email lee@digobrands.com

Tag : DIGO

The 10 Promises of an Inspiring Action Agency

For twenty years, we’ve been happily helping the innovators of the direct economy take business from the old school intermediaries.

For twenty years, we’ve worked side by side with visionaries helping to create the new direct and platform economy you see all around you.

And, for twenty years, if you weren’t one of our clients, other than our creative work, you probably had no idea what we did.

So, for our 20th Anniversary, if you’ve been one of those clients, we thank you. And, if not, we will tell you:

1) We help the client escape the false choice between selling and brand building.

2) We knock down walls to make results the center of the conversation.

3) We deliver more than enough great creative to test and optimize the great strategic thinking we and our clients have.

4) We bring an uncommon clarity to strategic thinking and our inspiring ideas, which shows in our work.

5) We never settle for the better of a few good ideas – we don’t rest until we get to great.

6) We give the client the power to answer back to sub-optimizing stupidity like mixed-up measurement and last-click laziness.

7) We free the client from the results-killing theft of non-transparent media. (Check out this blog post to learn how)

8) We help the client discover the idea that will organize and change everything.

9) We mine that idea to speed growth by up to 10x and more.

10) We use the ten strategies of an inspiring action brand to do all of the above.

This is why we’re on Inc.’s list of the fastest-growing private companies in America year after year. This is why we’ve stayed happily independent, growing with our clients, focused only on building our clients’ brands and businesses. And this is why the next twenty years are going to be even better than the first.

Thanks for being an inspiring part of our world.

-Mark DiMassimo, Chief

 

Design In Context

Take a look through our full design showcase here.

The context is the user’s or the audience’s experience. Design in context. Present in context. Evaluate in context. The first rule of design. And remember that everything we do is design.

IMG_6656

At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

Take Our Daughters To Work Day

For most parents, the day goes like this:

Wake the kids up. Make them breakfast. Send them off to school. Go to work.

But not today. Today is Take Our Daughters to Work Day. Whether you’re a teacher or a lawyer, it’s the one day each year where you can bring your little angel to the office for all to see. It’s your one chance to show off the little princess that’s been seen framed in a picture on your desk for the past 2 years. Now, for the first time, your daughter can see what Daddy and Mommy do everyday. It’s an opportunity that should be taken advantage by everyone, in all professions.

On second thought, maybe not everyone

This year, we teamed up with incredible director Ted Melfi and production company Brother to make the funniest Take Our Daughters to Work Day ad ever made. How? By encouraging Prison Guards everywhere that the clink is probably not the best place for your 7-year old girl. In fact, it’s SO funny that you may even see it running on Comedy Central’s website. Check out the spot below:

Comedy Central – Prison Guard from DiMassimo Goldstein on Vimeo.

P.S. But seriously Prison Guards, don’t bring your daughters to work today. Please.

 

Make Every Day Earth Day

By James Nieman

Here at DiMassimo Goldstein, Earth Day holds a lot of meaning.

Last year, we hosted a party called the “Night of The Living Shred”. We invited a bunch of our friends over to the agency to shine a spotlight on waste in the advertising industry. We asked them to bring over old presentations, unused ads, and any other old paper they had lying around the office so we could recycle them and celebrate the day while collectively helping to support and protect the environment.

Some of the paper went to our paper shredder, where our amazing Art Director Erica Grau took the remains and used them create a mural that a year later still shines brighter than ever. If you haven’t seen it already, the recap video is worth the watch.

So when Earth Day came around this year, we knew we had to Inspire Action again, except this time, we did it internally.

As an agency, we work hard to create empowering habits, not just in our clients and their customers, but in ourselves as well. That’s why throughout our entire office you will see these beautiful flyers reminding us that every day is Earth Day, and that if you truly want to make a difference, you have to turn actions into habits.

13001150_10107475009827260_1606043594519524026_n

These flyers are here to stay, and we’re going to continue to strive towards making this office as environmentally friendly as possible.

But Earth Day is also a celebration, and we couldn’t help but turn the day into some Social Media fun. Check out our DiMassimo Goldstein Snapchat filter below:

IMG_6512

Together, we can make every day Earth Day.

 

Happy Agencies Mean Happy Clients

It’s no secret that working in advertising can be hard. We want to bring our clients the absolute best work possible, and sometimes that can mean working late nights. It’s what we signed up for, and we love it. We love the smile on our clients’ faces when they see the finished product. We love to hear about the winning results. And we love to see that those extra hours really made a huge difference. In the end, it’s always worth it. It makes it so much easier when the work is fun. When the people you’re collaborating with are not just your team members, but your friends as well. We inspire each other everyday, and through that inspiration we are able to create inspiring work. It’s a cycle that never stops, and we’re really lucky to have it. We’re a happy agency, and because of that, our clients are happy.

Life at DiGo from Ericagrau on Vimeo.

 

We Exist To Inspire

Our clients, consumers, one another, the world around us. 

Clients need to feel our passion and enthusiasm for ideas that can build their business. We didn’t sign up for boring cubicles and never-ending meetings. Let’s make the time our clients spend with us meaningful, fun and inspiring.

Screen Shot 2016-01-29 at 2.18.43 PM

At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

We’re Here To Make Things Grow

Movements. Ideas. Products. Brands. Companies. 

If we can’t get excited about growing them, we shouldn’t be working on them. The work we do has a purpose and fits into a larger whole. By maintaining that perspective, we make success more difficult. But in facing the extra difficulty, we earn our integrity, self-respect and market value.

Screen Shot 2016-01-22 at 4.20.56 PM

At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.