1. 9 Brands That Thought Fast on Social Media During the Super Bowl
1. Twitter Introduces Vine for Creating GIF-Like Looping Videos
The process of grocery shopping still leaves, for most of us, a lot to be desired. Online grocery delivery makes the shopping part painless, but the first question people ask when faced with that proposition is “But will I get the same quality?”
With FreshDirect, they’ll actually get better quality than what they would get at the store. So we had a quality story to tell, but needed to reinforce convenience at the same time. And of course we needed a campaign that could tell that story in outdoor, print, digital, and – for launching new markets, especially – radio.
In my last post I suggested that one way to let new ideas in was to partner with those who have capabilities you admire. Partner to learn, I said. But there’s a precursor that I should have mentioned. Before you can partner to learn, you must learn to partner.
DIGO client AliveCor is on the forefront of the mobile medicine movement that promises to change lives. Their innovative iPhone heart monitor was featured on Rock Center with Brian Williams’ look into the near future of personal, mobile medicine. Read more here.
1. The White House Live-Tweeted Obama’s Inauguration
1. Facebook Introduces ‘Graph Search,’ New Search Engine