Mark DiMassimo Featured In Purchase College Magazine
Mark DiMassimo was featured among other successful alumni entrepreneurs in a recent edition of the Purchase Magazine.
Don’t Blame Digital.
Learn how to turn your online presence into an analytic guide to making smart marketing choices in an article our colleague Jeff Pundyk wrote for CMO.com.
Jeff has spent his career creating digital content aimed at professional audiences, most recently at management consulting firm McKinsey & Co. Now he’s teamed with DIGO Brands – as you know we’re a full service agency with deep B2B roots — to help our clients use digital to connect with clients, prospects, and recruits in a richer, more sustainable way.
DIGO Brands The Pitch Process
AMC’s new documentary series “The Pitch” features some terrific agencies this first season, including DIGO in Episode 7 scheduled to premier on Monday, June 4th at 9pm. “The Pitch” has spawned a lot of comments within the agency community about the agency pitch process itself. Negative comments. Nasty comments. Prideful, rebellious comments. So, we threw our comment into the mix, and republished it here. (more…)
Ignorance Isn’t Stupidity.
My first day working in an ad agency. Assistant Account Executive. BBDO Direct. 1986.
I hadn’t studied advertising. I was in love with ideas, and that was my window in to brands. All my searching, comparing and contrasting – without any plan at all – led to the day I started my advertising career, and from the first I was full of opinions, convictions, relevant knowledge and confidence. (more…)
The Pitch Ruins Reputation of Ad Industry.
While people outside of the ad industry seem to enjoy AMC’s The Pitch, quite a few people inside the industry are understandably concerned about the inability of the television series to portray every single truth about ad agency life and every role that makes agencies go. At first, I thought this was just a lot of whining and posturing, but then I saw the show, and I have to agree! Here are my impressions: (more…)
Love What You’re Selling.
If you’re selling something, you should love everything about it. You should suck the juice out of the parts that others just throw away. You should devour the rind and make tea from the seeds.
Your job is not to seem the most sane, balanced and detached individual in the world. You should be on fire with this thing whatever it is. Hear Steve Jobs talk about Apple technology. Read what Howard Schultz has to say about coffee. You must be entrancing, and the only way to do this is to be yourself entranced (more…)
Learning To Love The Pitch.
As a young teen, I invited missionaries from several major and minor religions to present their pitches to me in our family living room. I loved to see how they sold their beliefs, through brochures, and slide shows, and question and answer sessions. I loved to think about how their differing answers led to different values. Clearly, these missionaries had found games worth playing. To be frank, some seemed happier than others. Those who were preaching the imminent end of the world seemed to operate out of grim duty. Those who were selling eternal life with one’s perfected family seemed to feel they had a jewel to share, and beamed with enthusiasm (more…)
“What’s The Best Place You’ve Ever Worked?”
My earliest memories involve shops. My grandparent’s beauty salon. My paternal grandfather’s clothes factory. My father’s laboratory. Thomas Edison’s workshop, just a short walk from that beauty salon in Menlo Park, then and now part of Edison, New Jersey.
I remember the statuettes lined up – all the awards my Grandfather had won for his hairdressing – so that they could be noted or admired by patrons on the way down into the salon proper. My grandfather was the old master by then. The awards seemed dusty and old to me. Something about the salon seemed forlorn. Old ladies flying down from Canada to have their hair done by the one man in the world who they trusted to do it right (more…)