Turns out the Obama Campaign direct marketing and analytics team learned what we’ve learned many times over, that “the casual tone” often works best.
Whether you’re thinking in terms of “direct response,” “click-thru,” or “engagement,” camouflage — looking like something else that would naturally appear in the context and typically invite engagement, like a note from a friend in the email inbox — is typically a highly effective tactic.
(more…)
Double Cross Vodka sponsors some fantastic events. One event was Speak Up for Autism at 1OAK where people came together to raise money for autism. Guests at this event participated in a silent auction while sipping on Double Cross Vodka. Some enjoyed themselves in the Double Cross VIP section where each table had their own bottle of Double Cross Vodka.
(more…)
The traditional role of the marketer is to influence buyers at the moments they are considering a purchase. But digital platforms and, more pointedly, social media have spread those moments over wider and wider areas, introduced unexpected advisers from unlikely sources, and managed to both contract and expand the consideration process, making it increasingly expensive for marketers to engage prospects and customers at the right times with the right message.
(more…)
Our client AliveCor recently received FDA approval and a medical grade mobile ECG device, revolutionizing the mHealth industry. The device snaps on the your iPhone 4/4S, and with the quick download of a free app and setting up a free account, medical professionals can now take ECGs anywhere, anytime.
(more…)
Lot’s of good stuff happening in the social world this past week. Enjoy!
1. See What You’ll Look Like Old With Merrill Edge’s “Face Retirement”
2. Social Media Use Leads to Real-World Actions
(more…)
We who email naturally worry about unsubscribers. We limit how much email we send for fear of wearing out patience and in the confident expectation of diminishing returns. That’s probably a good thing.
But there is evidence to suggest that, at least for certain brands, there is a better approach to optimizing email success. It comes down to sending as much as possible, while testing for diminishing returns. The Obama email team did this and found that, for them, there was no limit.
(more…)
Most iPhone cases just protect your phone from drops. If you’re getting fancy, it may have a fisheye camera lens or a screen-printed back. But what about diagnosing coronary heart disease, arrhythmia, or congenital heart defects? The AliveCor Heart Monitor is an FDA-approved iPhone case that can be held in your hands (or dramatically pressed against your chest) to produce an EKG/ECG–the infamous green blips pulsing patient-side in hospitals everywhere.
“We think that EKG screening can be as approachable as taking blood pressure,” AliveCor President and CEO Judy Wade tells Co.Design.
Don’t be surprised if your next doctor visit requires you to touch your physician’s smartphone: the U.S. Food and Drug Administration has approved an iPhone case from AliveCor that can monitor your pulse and heart rhythm. The $199 AliveCor Heart Monitor, which works with either an iPhone 4 or 4S, is available for pre-orders and should be shipping to medical professionals by January of 2013.
(more…)
