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Team DIGO | 09/19/2012 | in
With the stage now set to reduce the restrictions on how privately traded securities can be marketed, there’s a very real concern that unsophisticated investors can be mislead by advertising for risky or even fraudulent investments.
Concerned opponents of the change conjure up images of billboards, TV ads and telemarketing calls touting high-risk investment opportunities to the unsuspecting masses. Yes, dishonest and unethical marketing happens, and sometimes it even works. Neither is unique to financial services. (more…)
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Team DIGO | 09/18/2012 | in
Donald Lawson, who claimed his Powerball prize last month in Michigan, doesn’t think so. At $337 Million, it’s the 3rd largest Powerball jackpot ever.
“Yeah, I’m a millionaire now, but I’ll still go to McDonald’s. I don’t like filet mignon or lobster. A simple life. That’s what I want to continue to do.” Lawson stated last week, when asked how his life was going to change. (more…)
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Team DIGO | 09/13/2012 | in
More than a few years ago, an advertising colleague told me a great Bruce Springsteen quote I often think about. I can’t remember who told me the quote and I can’t actually remember what the quote was, but I can assure you it was great. He said something to the effect of this: when you go on stage, you have to think like you’re the biggest rock star in the world. At the same time, you have to remember you’re not saving lives out there; it’s just music. (more…)
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Team DIGO | 09/10/2012 | in
By SUZANNE VRANICA, JULIET CHUNG and JESSICA HOLZER
“Invest in hedge funds: because you are worth it.”
“Alternative investments are it.”
“It’s not your father’s hedge fund.”
Those are just a few hypothetical slogans that could appear on a billboard near you as a result of a planned relaxation of a ban on hedge-fund advertising. (more…)
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Team DIGO | 08/30/2012 | in
Personal wealth. It’s a topic no one likes to discuss in mixed company. To pony up a true salary number is almost too intimate. We’re constantly comparing ourselves to others and subscribing to the “keeping up with the Joneses” mentality. As Albert Bandura, a psychologist at Stanford University, said:
“Accomplishment is socially judged by ill defined criteria so that you have to rely on others to find out how you’re doing.“ (more…)
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Team DIGO | 08/30/2012 | in
Your job is killing you.
According to The Huffington Post, hours of sitting motionless in front of computer screens are driving us all to truly motionless positions in satin-lined boxes. The long hours, the sleepless nights, the junk food, the stress, it all adds up in a big way. A permanent, and often premature way. (more…)
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Team DIGO | 08/30/2012 | in
As you’ve probably heard, national hero Neil Armstrong passed away on August 25th. The first human to set foot on the moon, not only was Armstrong smart, he was apparently a great writer. His immortal words: “That’s one small step for man, one giant leap for mankind,” have gone down in history as one of the greatest quotes of the twentieth century. It’s well deserved—was that not the perfect thing to say? Imagine trying to come up with a tagline for space travel; I can’t imagine a better one. To think, what if Buzz got out there first? And all he said was a loud, “Eat it, Russia!” The moment could have gone an entirely different way. (more…)
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Team DIGO | 08/24/2012 | in
Will any of you take me up on this? Unless your job is to operate a computer – get away from your computer!
Get out of the office, and leave it behind, chained to your desk where it belongs.
The best ideas have been received in bars and coffee shops, garages and showers, beds and walks and shopping trips. Digital tools are so seductive, our lust for seeing our idea produced is so overwhelming, we are missing the whole game. (more…)
