Here’s your weekly dose of social–enjoy!
1. Facebook gifts are back, but this time they are not virtual.
2. In response to comments on her recent weight gain, Lady Gaga starts a body revolution with her little monsters.
3. Facebook introduces ads re-targeting.
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1. 50% of consumers say that they value a brand’s Facebook page more than its website. Check out the infographic.
2. At the Emmys Sunday night, Jimmy Kimmel orchestrated a prank where he asked viewers to tweet that Tracy Morgan had fainted at the show. The story generated over 25,000 tweets.
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We introduced the world to the concept of Offlining and we gave this trend its name. DIGO “adopted the off button” as our pro bono client, created an organization, and showed how far big ideas, clever word-of-mouth marketing and a few dollars could go in building social (more…)
This week’s topic: Google+ Brand Pages
If you’re normal, you think that because you’re noting everything important that’s said and agreed in a meeting that you’re taking notes in the most effective way. But the normal way of doing it is a drag. It misses one of the greatest kicks that note-taking can give a team. (more…)
PostSecret is the Haiku of the web. And it’s long been a very highly trafficked site. It’s so simple. People submit postcards, which conform to simple guidelines, sharing their secrets. PostSecret posts them online, and perhaps ads a bit of the comments they inspire.
What can you learn from PostSecret? To give people a simple art form, with rules that make success more likely. Discover something that needs to be expressed and give them the chance to express it.
DIGO did this when we created, “Talk Back To Cancer” for Memorial Sloan-Kettering Cancer Center. We knew people had an intense relationship with their cancer, so we built a simple social outlet for them.
It worked.
We do lot of things that ultimately add up to one thing: we help companies grow. We do that by building brands. And we do that with a myriad of different tools. Research. Strategic planning. Media planning. PR. Social media. Design. Direct response. All of that in addition to what people have now come to call “Traditional advertising,” i.e. television, print, and digital. All of it just comes down to communicating in a way that makes it easy for people to like your company. (more…)
By Jeff Pundyk
We’ve heard a lot of discussion about how marketers are losing control of their medium and their message as digital channels and user-generated content compete for consumers’ attention.
And, indeed, more consumers fast-forward through commercials and are finding their video on the Internet; traditional media properties are losing ground to blogs and social networking sites as the primary source of information, and, of course, consumers are completely absorbed by their smart phones. (more…)
