In 2013 I joined the DiMassimo Goldstein team. Prior to coming onboard I had only worked at “large” ad agencies; companies who had at least 500 employees and 10 account members to one client. While I always wanted to escape the feeling of being just another cog in the machine, I was nervous about making a change so far along in my career. Then I met Lee Goldstein.
My resume of many years in client services made its way onto Lee’s desk and in less than I week I was heading up 3 amazing accounts at DiMassimo Goldstein. I guess you could say it was love at first sight.
Mark and Lee foster a culture where everyone is expected to make an impact on our client’s business – no matter title or department. You walk through the agency at any given time and feel the creative buzz, see the camaraderie between departments and hear passionate conversations on how to best solve a business issue.
It’s been almost a year since my start date and not a day has gone by where I didn’t feel accomplished. I’m proud to call all of my “co-workers” friends and am beyond grateful for finding my home.
Erica Grau, Graphic Designer at DiMassimo Goldstein
I moved to New York 4 years ago when I thought I just wanted to check it out for a year. I fell in love with the constant energy, inspiring people, and worldly culture. I knew by moving from my home, Marietta, Georgia, I would be a step closer to my dream. My dream is to impact people through my creativity. I want to use my own energy to inspire others to be the best versions of themselves so they can in turn spread their own passion. I think if everyone feels free to be their unique and awesome selves, the world only becomes more beautiful and authentic. (more…)
This is my first job in the world of advertising. I had taken Mark’s class, done some freelance work, and completed some necessary reading so I could be deemed competent with a certain amount of confidence. More or less though, I was hired on faith. Faith that what had been seen from me during my time in class and as a freelancer was not an outlier, but indicative of greater, underlying potential. Since the day I started, I’ve felt a constant assault of anxiety and self-doubt as I try to reward that faith. I’ve experienced the never-ending rollercoaster, as I’m sure most creatives have, as I’ve gone from feeling like an utterly worthless piece of crap to being roughly 99 percent sure that I am actually the second coming of Christ, only to plummet back down again. It’s exhausting and thoroughly, unapologetically addicting. (more…)
The Reader's Digest cover, redesigned in partnership with DiMassimo Goldstein
Growth Key: Positively Addictive
What happens when a brand born in 1922 decides to revive itself and start a new life in 2014?
Consider that the brand is a print publication, a category experiencing a mass extinction in this age of technology. Paid subscription circulation figures were slipping, as were advertising revenues. Furthermore, its parent company filed chapter 11 bankruptcy in 2009, only recently emerging under private ownership. No marketing had been done in the last ten years.
This is the story of America’s beloved general interest family magazine, Reader’s Digest, and how January 2014 began a new age for the publication as it undergoes a collaborative editorial and design overhaul, making the new Reader’s Digest relevant for the twenty-first century.
Why do more people pay for Reader’s Digest than any other magazine? (more…)
By Tyler Maxson, Art Director at DiMassimo Goldstein
My life at DIGO began in the class Mark taught for the School of Visual Arts. After a while, I really started to hit it off with Mark and was able to work my way into an internship, which eventually turned into a full time position. Before I knew it, I was working on my first big project, a campaign for New York Health and Racquet club promoting their 40th anniversary celebration. For the first time in my life, my work was for something other than a grade. There was an actual, living, breathing, and most importantly, paying client anxiously awaiting the completion of my work. It was nothing short of mind-blowing. However, this was only the beginning. (more…)
Introduced in January 2009, Bitcoin is the world’s first “crypto-currency,” a completely digital form of money that can be used as an easy method of instant payment or else exchanged for other currencies.
Because DiMassimo Goldstein has a tradition of quickly identifying and inserting itself ingeniously into burgeoning trends in business and culture before any other agency, we’re proud to announce that, as of today, we are the first ad agency network to accept BitCoin from our clients.
Founded as a hybrid digital and traditional agency in 1996, DiGo quickly became the growth partner for several early iconic Internet businesses (more…)
While “SoLoMo” (social locate and mobile) is the latest industry buzzword, we’re surprised to not see more brands taking advantage of Foursquare. With location-based marketing, you start with WHERE, to seize an opportunity to put a brand spin not only on your audience’s location, but what they’re likely doing based on the venue.
At DiGo, we’re constantly searching for ways to engage our audience in unexpected, appropriate and refreshing ways.
In this SlideShare, we explore how brands such as GranataPet, PepsiMax, The History Channel, and New York real estate powerhouse The Corcoran Group have used location layers to create their own unique experience based on the landmarks and venues consumers check into as well as some thought starters on how you can invade the Olympic Games, World Cup, SuperBowl or any other major event without paying for it.
While growing something meaningful can be exhilarating, too much, not enough or just plain erratic growth is frustrating and each presents its own unique challenges. Of course, when we encounter these frustrations it’s important to keep perspective. Nothing worth doing is easy and we all have to start somewhere.
Pictured above is a Google server in 1999. Now in the Smithsonian Natural History Museum, known as the “corkboard” server, this one one of 30 racks that housed the entire system. Today, there are tens of thousands of servers in a dozen server farms scattered across the globe with hundreds of people maintaining them around the clock. You can see what a staggeringly humongous enterprise this is in a microsite Google created for it.
The takeaway is that between the first corkboard server and the giant they are today was a sustained growth plan that worked. No doubt, along the way there were outages, failures, mistakes, hacks, and limitless challenges. But knowing where they were headed, having a plan for it and keeping that perspective is how they got where they are today.
Fast-growing companies make some critical mistakes when scaling. One of the biggest ones is losing perspective.
It’s easy to lose it when you grow from five to twenty to hundreds of employees in a short time, or you quickly onboard too many new clients, or roll out a complex array of products. So how do you keep focused? (more…)
