Our client AliveCor recently received FDA approval and a medical grade mobile ECG device, revolutionizing the mHealth industry. The device snaps on the your iPhone 4/4S, and with the quick download of a free app and setting up a free account, medical professionals can now take ECGs anywhere, anytime.
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Instinet is the go-to ECN for institutional brokers because of their intense focus on optimizing their technology – to the exclusion of doing a lot of other things that most companies would consider normal.
For the staff at Saint Luke’s, providing excellent care is more than a professional obligation – it’s a calling. To show what that means to people on a personal level, we brought some real patient stories to life.
Harold Camping predicted that the Rapture would occur in May 2011. And again in October 2011. And most recently in December 2012. So to help New Yorkers prepare, we created the NYC Rapture Readiness Committee.
It would be great if everyone had time to carefully select their own food right at the source. But since no one does, there’s FreshDirect. That’s the premise behind the “Grocery Shopping Perfected” campaign, which positions FreshDirect as the most convenient way to get premium quality groceries.
The twelve days of the DIGO holiday party continue… kind of like an adventvertising calendar.
In my e-book, DIGITAL@speed, I included a brief guide to business cursing, explicating in hard language and a light-hearted tone the various ways in which deftly deployed common swear words can speed up a process.
Well, I’ll be damned! Now, the Obama Campaign has come out with another proven use of tactical swearing to improve results – the email subject line! The campaign learned that throwing out minor profanity such as “Hell yeah, I like Obamacare” got big clicks.
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Lot’s of good stuff happening in the social world this past week. Enjoy!
1. See What You’ll Look Like Old With Merrill Edge’s “Face Retirement”
2. Social Media Use Leads to Real-World Actions
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