By
Team DIGO | 07/26/2012 | in
We pride ourselves on doing heroic things for our clients. But working with organizations like National Jewish Health puts that kind of heroism in perspective. In our client’s organization, people are routinely retrieved from death’s door, as NJH is recognized as the world’s leader in curing MDR (Multi-Disease Resistant) lung infections. Returning soldiers have hope of better heath and breathing because of National Jewish Health. The best practices of respiratory medicine, the technology that becomes the standard, and the breakthroughs that give people life and breath… it really is true that the people of National Jewish Health NEVER SAY NEVER. (more…)
By
Team DIGO | 07/24/2012 | in
Larry Olmstead
Contributor, Forbes
Loyal readers will know that while I cover sprits regularly, I rarely drink or endorse vodka, which I consider the lowest common denominator in the spirits world. Since the basic idea behind making vodka is to erase all flavor – the opposite of just about everything else we eat or drink – it seems kind of pointless. (more…)
By
Team DIGO | 07/20/2012 | in
Spots for Tradestation and Forex.com made Futures Magazine’s list of the very best of television advertising targeting traders and brokerage customers. Being included on a list along with such huge-budget classics as The E-Trade Baby and other eight-figure advertisers is a proud achievement that we’re delighted to be able to share with these extraordinary clients. (more…)
By
Team DIGO | 07/13/2012 | in
Phil Gable
Creative Director
It seems like a simple enough truth. It doesn’t take that many Venn diagrams to reach this conclusion. But it’s easy to slip into the pattern of viewing clients as just forces in nature that must be overcome, instead of seeing them for what they really are – human beings who happen to be paying us to solve a some of their problems. (more…)
By
Team DIGO | 07/11/2012 | in
Are you a student of advertising? Do you absolutely love it? Are you soaking up all the cases, reading all the sites? Are you doing this so much that you leave little time and focus for your own work? This is a challenge many of us face – how to make time to keep up with all the incredible content that can help us do our jobs better, while making the time to focus on doing our jobs, on creating our work. (more…)
By
Team DIGO | 07/09/2012 | in
Stuck? Blocked? Or worse, mediocre? Boring? Average?
Maybe you’re hanging out with the wrong ideas. You see, your best ideas aren’t going to be found in a crowd of professionals all dressed for the office. The great idea isn’t the guy wearing the cooler tie. That crowd can’t help you now.
Your best ideas are where you might never think to look. They are right there in the middle of the crowd of your worst ideas. They are with the rude, the preposterous, the angry, the unpolished, and the infantile. (more…)
By
Team DIGO | 07/06/2012 | in
You know, it’s just not that complicated. Whatever it is that you’re selling – and you’re always selling – it always comes down to something pretty simple.
People want to feel more alive. (more…)
By
Team DIGO | 07/06/2012 | in
Tom Civitano, EVP of Marketing for the Plaza Hotel in New York noticed a lot by working and watching the hotel’s front desk. With his agency, DiMassimo Brand Advertising (now DIGO) he did an unobtrusive survey of families checking in, asking a single, simple question, “How did you decide to stay at The Plaza.” Nearly eight out of ten families claimed the children had decided! (more…)
