Thank You, Dear Readers, for requesting this window into a broader range of our creative work and cases. You’ll see our work here in a very broad range of categories from e-commerce to electronics, travel, fitness, health & beauty, automotive, education, accounting, consulting, media, style, fashion, cable, credit, beverages (soft, hard and medium), people, ideas and causes. You’ll see us build up Vitamin Water than unsell bottled water (Tappening). We’ll sell you a top menswear designer label with a naked sports star model. We’ll seduce you off the Strip for some Advanced Partying at the Hard Rock Hotel… and along the way, we’ll ask you such fundamental existential questions as, “Does waking up with dollar bills in your panties make you slutty… or entrepreneurial?” We’ll overtake number one brands with 30-year head starts with the right idea and nine months (Island/Instinet). We’ll make you see spots (Gateway). We’ll give you something to punch at the airport (JetBlue & Crunch). We might even get you to love your cable company (Comcast). Enjoy! Click here to go to the DIGO Legacy site now.
Production teams have been working overtime in and around “DIGO West” where job one is DIGO’s first campaign for the nation’s number one respiratory hospital, National Jewish Health, an organization with a well deserved global reputation, and one that with great awareness will be able to save and dramatically improve more lives. The idea: At National Jewish Health, WE NEVER SAY NEVER(TM).
Here’s DIGO president Lee Goldstein, Elizabeth Moroney of National Jewish Health, executive producer Gary Bass, writer Kevin Kearse, and creative director Jason Hirsch in the beautiful mountains east of LA, where they shot stunning television, digital and print. The type becomes a character in the campaign, which you’ll see more of shortly. To whet your appetite, here’s an interim ad that is currently running in Denver.
Growth Key: Celebrate Intelligent Risk-Taking.
Quadrupled new accounts, lowered CPR, grew brand which eventually was sold to TD Ameritrade for over $600MM. ;
When PricewaterhouseCoopers asked us to brand their Financial Advisory Services practice, we created a campaign that connected with financial and compliance decision makers by using a little irony instead of standard corporate cliches.
Growth Key: REAL MEN NEED HELP.
Repositioned the brand to appeal to a younger target audience.
Growth Key: ATHLETIC SKINCARE.
End-to-end launch of this athlete engineered skin care brand. Profitable in year one.
Growth Key: Brand Generosity Meets The Nation’s Biggest Story – Unemployment.
Attracted a younger consumer to this off-price clothing retailer with a unique promotion.
Growth Key: PERSONIFY.
Vitamin Water has a crush on Kelly—highly successful in connecting with the younger demo they wanted to attract.