Production teams have been working overtime in and around “DIGO West” where job one is DIGO’s first campaign for the nation’s number one respiratory hospital, National Jewish Health, an organization with a well deserved global reputation, and one that with great awareness will be able to save and dramatically improve more lives. The idea: At National Jewish Health, WE NEVER SAY NEVER(TM).
Here’s DIGO president Lee Goldstein, Elizabeth Moroney of National Jewish Health, executive producer Gary Bass, writer Kevin Kearse, and creative director Jason Hirsch in the beautiful mountains east of LA, where they shot stunning television, digital and print. The type becomes a character in the campaign, which you’ll see more of shortly. To whet your appetite, here’s an interim ad that is currently running in Denver.
Growth Key: Celebrate Intelligent Risk-Taking.
Quadrupled new accounts, lowered CPR, grew brand which eventually was sold to TD Ameritrade for over $600MM. ;
When PricewaterhouseCoopers asked us to brand their Financial Advisory Services practice, we created a campaign that connected with financial and compliance decision makers by using a little irony instead of standard corporate cliches.
Growth Key: REAL MEN NEED HELP.
Repositioned the brand to appeal to a younger target audience.
Growth Key: ATHLETIC SKINCARE.
End-to-end launch of this athlete engineered skin care brand. Profitable in year one.
Growth Key: Brand Generosity Meets The Nation’s Biggest Story – Unemployment.
Attracted a younger consumer to this off-price clothing retailer with a unique promotion.
Growth Key: PERSONIFY.
Vitamin Water has a crush on Kelly—highly successful in connecting with the younger demo they wanted to attract.
Growth Key: TAP A MOVEMENT.
Created a brand for tap water, sold out a year’s supply of Tappening bottles in the first 36 hours and educated consumers about the environmental cost of consuming bottled water.