Welcome to our blog! Each week, our inspiring action content creators work hard to update this page with the latest and greatest in the world of DiGo.
In this world of screens, one might be tempted to put on a blindfold from time to time… but that can lead to bad trips. Instead, DIGO has devised new technology for agency initiative OFFLINING. New OFFcovers give your Attention Deficit Disorder a rest, and given as gifts, they send a wry hint to your screen-compulsed loved one. Coming soon for sale to the Offlining.com site, you’re reading about them here first. OFFLINING was founded by Mark DiMassimo and Eric Yaverbaum in order to you gently nudge yourself occasionally away from the screen. To read more visit www.OffliningInc.com.
Amanda Ingram feels the force. It’s her smart phone beckoning with messages. The only way she can keep in touch with her friends is through Facebook, she explains.“I don’t think it’s affecting my marriage … yet … but there are times that I feel like I have to check my texts when someone sends one,” she wrote, you know, in an e-mail. With society falling further under the spell of iPads, BlackBerries and other digital devices, two New York guys have decided it’s time to put them down and back away a little, if only for your sweetheart on Valentine’s Day. Eric Yaverbaum and Mark DiMassimo, who have made a career of using digital devices, are urging people to go “Offlining,” pledging to release their grip on their phones and other digital devices for 10 dinners. To read more click here.
by Ronit Herzfeld
The Huffington Post
February 10th, 2011
Last week my friend “Julie” and I finally went out to dinner. I had not seen her for a couple of months and we were particularly excited to have a chance to spend some quality time together. No sooner did we sit down at our table than out came her Blackberry. I felt a twinge in my chest, but held my tongue. A few minutes later, I was sharing some exciting news with her and heard that irritating text sound go off. She immediately reached out to check the message and began to respond. I suddenly felt invisible; it was as if I didn’t exist. When she finished, I asked her if there was an emergency or something critical that she needed to attend to. She said yes but gave me no further details. A few minutes later her text went off and she responded again. At that point I requested that — unless there was a life or death issue, I’d appreciate it if she turned her phone off. I could see how hard it was for her to let it go. It was clear to me that there was no emergency, and that my otherwise very sensitive and caring friend was at the mercy of this little gadget. We are all aware of how helpful, expedient and efficient our various technological devices can be. But what is not so clear is how they may be affecting our minds, our attitudes, and our relationships.
To read the full article click here.
February 7th, 2011
Gift of an Unplugged Valentine’s Day
The gift of intimate time with your loved one (minus the Blackberry, iPhone, iPad, laptop etc.) may be the best gift you can give this Valentine’s Day. The team at Offlining.com suggests that you take a pledge to have several offline dates by Valentine’s Day and is offering a box of chocolates ($24.99, Offlininginc.com) hand-cut to cradle your Offlined phone or mobile device.
Unplug and reconnect with your loved one to have one of the most memorable Valentine’s Days in years. Read more here.
Mark DiMassimo discusses the highs and lows of this years Superbowl commercials on Fox 5 New York evening news. To watch the clip, click the picture above or click here.
DIGO Brands’ campaign for Rare Conservation is featured in last month’s issue of Lürzer’s Archive, the premier magazine for Illustration, Advertising and Art Direction.
For more on Lürzer’s Archive, click here.
DIGO Brands not only helps to build brands we also make things! Ready to show a special someone that they have your attention? This Valentine’s Day, give more than your heart. Give them a box of chocolates, hand-cut to cradle your Offlined phone or mobile device. Each box comes with a certificate of our Offlining pledge. Only available until February 10th. Supplies are limited.
DIGO CEO Mark DiMassimo discusses the 2011 Superbowl commercials of Fox’s Good Day New York. To watch the clip, click the picture above or click here.