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Tappening

Growth Key: TAP A MOVEMENT.
Created a brand for tap water, sold out a year’s supply of Tappening bottles in the first 36 hours and educated consumers about the environmental cost of consuming bottled water.

 

Pfizer’s Detrol

Growth Key: Shift from Symptoms to Aspirations. Chosen for Pfizer’s first-ever foray into buzz and digital, creating the most efficient campaign in the history of the brand.Life beyond the bathroom.

 

Offlining

Growth Key: Tap a Movement. Created a movement to encourage people to get offline and enjoy their leisure and families in a web-free way more often.

 

Nike

Growth Key: WIN EITHER WAY.
An effort to convince LeBron James to come to New York. Didn’t convince James, but we hear Carmelo Anthony saw the ads…

 

Kozmo

Growth Key: SHOW WHO’S COMING.
Launched a new category, not just a new brand with end-to-end branding and communications.