by Ronit Herzfeld
The Huffington Post
February 10th, 2011
Last week my friend “Julie” and I finally went out to dinner. I had not seen her for a couple of months and we were particularly excited to have a chance to spend some quality time together. No sooner did we sit down at our table than out came her Blackberry. I felt a twinge in my chest, but held my tongue. A few minutes later, I was sharing some exciting news with her and heard that irritating text sound go off. She immediately reached out to check the message and began to respond. I suddenly felt invisible; it was as if I didn’t exist. When she finished, I asked her if there was an emergency or something critical that she needed to attend to. She said yes but gave me no further details. A few minutes later her text went off and she responded again. At that point I requested that — unless there was a life or death issue, I’d appreciate it if she turned her phone off. I could see how hard it was for her to let it go. It was clear to me that there was no emergency, and that my otherwise very sensitive and caring friend was at the mercy of this little gadget. We are all aware of how helpful, expedient and efficient our various technological devices can be. But what is not so clear is how they may be affecting our minds, our attitudes, and our relationships.
To read the full article click here.
February 7th, 2011
Gift of an Unplugged Valentine’s Day
The gift of intimate time with your loved one (minus the Blackberry, iPhone, iPad, laptop etc.) may be the best gift you can give this Valentine’s Day. The team at Offlining.com suggests that you take a pledge to have several offline dates by Valentine’s Day and is offering a box of chocolates ($24.99, Offlininginc.com) hand-cut to cradle your Offlined phone or mobile device.
Unplug and reconnect with your loved one to have one of the most memorable Valentine’s Days in years. Read more here.
Mark DiMassimo discusses the highs and lows of this years Superbowl commercials on Fox 5 New York evening news. To watch the clip, click the picture above or click here.
DIGO Brands’ campaign for Rare Conservation is featured in last month’s issue of Lürzer’s Archive, the premier magazine for Illustration, Advertising and Art Direction.
For more on Lürzer’s Archive, click here.
DIGO Brands not only helps to build brands we also make things! Ready to show a special someone that they have your attention? This Valentine’s Day, give more than your heart. Give them a box of chocolates, hand-cut to cradle your Offlined phone or mobile device. Each box comes with a certificate of our Offlining pledge. Only available until February 10th. Supplies are limited.
DIGO CEO Mark DiMassimo discusses the 2011 Superbowl commercials of Fox’s Good Day New York. To watch the clip, click the picture above or click here.
by Alan Schwarz
The New York Times
January 21st 2011
A mother worried “about my son playing football.” Two children colliding helmet-to-helmet — with superimposed crashing sounds and force lines rippling from their heads — drove home her fears.
Unveiled by Toyota in November, the television commercial highlighted the carmaker’s decision to share crash research with scientists studying football concussions, and was an explicit reminder of football’s recent controversies regarding concussions.
So explicit, it turns out, that the N.F.L demanded that Toyota alter the 30 second commercial, and Toyota promptly did. Now, the commercial — which originally ran last November but is now running in its edited form — has the mother worrying instead “about my son playing sports.” The helmet collision has been removed. A spokeswoman for Toyota Motor Sales U.S.A., Zoe Ziegler, said in an interview that the changes were made at the N.F.L.’s insistence. If Toyota did not change the ad, she said, the league had threatened to curtail or end the carmaker’s ability to advertise during games.
Brian McCarthy, a spokesman for the N.F.L., said: “We felt it was unfair to single out a particular sport. Concussions aren’t just a football issue.”The N.F.L. is correct that concussions are an issue in other sports. According to researchers at Nationwide Children’s Hospital in Columbus, Ohio, high school football players report about 100,000 concussions per year. The second through ninth-ranked sports combined reach 110,000.
The demand was evidence of the N.F.L.’s delicate dance regarding head injuries as well as its power to shape its public image. The league has responded to well-publicized links between football and brain damage by producing a public service announcement about concussions, fining players for helmet-to-helmet hits and pushing for changes to state laws covering youth sports. At the same time, its business depends on people watching the sport and approving of their children playing it. Toyota is not an official sponsor of the N.F.L., but it advertises with individual teams and buys commercial time on network game broadcasts.
Advertising executives described the N.F.L.’s action, reported by Reuters as extraordinarily unusual. The ad was produced and subsequently edited by the Saatchi & Saatchi agency. “It’s not unheard for a spot to be changed after launch, but it’s usually after a portion of the public takes offense to something in it,” said Mark DiMassimo, chief creative officer for DIGO, a New York-based advertising agency. To read more click here.
Thank You, Dear Readers, for requesting this window into a broader range of our creative work and cases. You’ll see our work here in a very broad range of categories from e-commerce to electronics, travel, fitness, health & beauty, automotive, education, accounting, consulting, media, style, fashion, cable, credit, beverages (soft, hard and medium), people, ideas and causes. You’ll see us build up Vitamin Water than unsell bottled water (Tappening). We’ll sell you a top menswear designer label with a naked sports star model. We’ll seduce you off the Strip for some Advanced Partying at the Hard Rock Hotel… and along the way, we’ll ask you such fundamental existential questions as, “Does waking up with dollar bills in your panties make you slutty… or entrepreneurial?” We’ll overtake number one brands with 30-year head starts with the right idea and nine months (Island/Instinet). We’ll make you see spots (Gateway). We’ll give you something to punch at the airport (JetBlue & Crunch). We might even get you to love your cable company (Comcast). Enjoy! Click here to go to the DIGO Legacy site now.