Los Angeles Times
November 22, 2010
Offlining Inc. wants you to unplug from the computer and reconnect to flesh-and-blood family and friends. Not all the time, just some of the time. Like, during major holidays. The company was created after co-founders Mark DiMassimo and Eric Yaverbaum, two plugged-in New York businessmen, “looked up” one day and became reacquainted with the things they had been missing while going online — kids, wives, birds and nature in general, according to the company website. To read more click here.
Extensive pick-up of our Offlining story for Thanksgiving. Enjoy the fruits of the Internet, but please do so responsibly ;-)
(this blogger also writes for Huffington Post)
by Julie Revelant
November 16th, 2010
Face it: You’ve got cramps in your thumbs from using the smartphone that’s practically attached to you 24/7. And your kids? They’re busy listening to their iPods, texting, playing video games, and gazing at their computers – all at the same time. Technology is great, but it’s changed the way families communicate and spend time together. Read on to find out how some families found a way to shut down – and how yours can to! To read more click here.
New York, NY; November 8, 2010
Offlining Marks Thanksgiving with New Ads in Digital Print AND on Turkeys; Will give away up to 11,000 Turkeys to those who take the ‘Offlining’ pledge!
The dynamic marketing and “lifestyle intervention” duo – Eric Yaverbaum and Mark DiMassimo – who created the Offlining, Inc. initiative that highlights America’s ever-growing addiction to technology, are now introducing an unprecedented, first-of-its-kind marketing campaign: ‘Turkeytizing.’
DiMassimo explains, “”We’re thankful for the benefits of great technology. But, aside from carving knifes and special two-pronged forks, and perhaps a digital camera, the Thanksgiving table should be a place for people to connect with people, and some great food. And who better to stand up for a No-Device Thanksgiving than the center of it all – the turkey? We saw the opportunity to innovate by being the first advertisers on turkeys…and let’s just say we gobbled it up!” To read more click here.
These just in, the first shots of our NYC Pedicab takeover for our Rare World Animal Day Campaign. Handsome Cabs, if we’ve ever seen them! Read more about our World Animal Day Campaign here.
Tigers evolve. Humans evolve. And what have we come to? Rare Conservation says we’ve come to a point of decision. One that represents both crisis and opportunity. Rare works with local people around the world to help them find more sustainable ways of living and earning that save precious species and ecosystems. When they do, both species win!
This NYC pedicab sign is the second in a series by DIGO for World Animal Month. To read more click here …
Rare is truly a world-changing organization that could teach anyone a thing or two about global grassroots marketing. To borrow a phrase from Rare Trustee and bestselling author Dan Heath, they know “how to change things when change is hard.” With support from DIGO in the form of an ad campaign and a social marketing push, and from Ericho public relations, Rare is getting out the message about World Animal Day. The message, “Animals don’t need to evolve. We do.” To learn more please visit EvolveHumanity.com.
Mark DiMassimo on CNBC’s Power Lunch discussing Budweiser’s new ad campaign as well as loyalty among beer drinkers. To watch the clip click here.