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Category : Thinking

Efficiency vs. Hours: What I’ve been going on about and why.

Unlike most agencies, we do not bill by the hour.

I think you all know that I love to work and that I put in a lot of hours. But my focus is on results. The focus is on the results produced. For example, if you’re an account person, are you getting the best results and the best relationship for getting those results for your clients? (more…)

Hedge Funds may soon be able to market.

With the stage now set to reduce the restrictions on how privately traded securities can be marketed, there’s a very real concern that unsophisticated investors can be mislead by advertising for risky or even fraudulent investments.

Concerned opponents of the change conjure up images of billboards, TV ads and telemarketing calls touting high-risk investment opportunities to the unsuspecting masses. Yes, dishonest and unethical marketing happens, and sometimes it even works. Neither is unique to financial services. (more…)

Would $337 Million change your brand loyalty?

Donald Lawson, who claimed his Powerball prize last month in Michigan, doesn’t think so. At $337 Million, it’s the 3rd largest Powerball jackpot ever.

“Yeah, I’m a millionaire now, but I’ll still go to McDonald’s. I don’t like filet mignon or lobster. A simple life. That’s what I want to continue to do.” Lawson stated last week, when asked how his life was going to change. (more…)

What Bruce Springsteen Taught Me About My Career

More than a few years ago, an advertising colleague told me a great Bruce Springsteen quote I often think about. I can’t remember who told me the quote and I can’t actually remember what the quote was, but I can assure you it was great. He said something to the effect of this: when you go on stage, you have to think like you’re the biggest rock star in the world. At the same time, you have to remember you’re not saving lives out there; it’s just music. (more…)

Mind on your money, and money on your mind.

Personal wealth. It’s a topic no one likes to discuss in mixed company. To pony up a true salary number is almost too intimate. We’re constantly comparing ourselves to others and subscribing to the “keeping up with the Joneses” mentality. As Albert Bandura, a psychologist at Stanford University, said:

“Accomplishment is socially judged by ill defined criteria so that you have to rely on others to find out how you’re doing.“ (more…)